Fashion Brands Join Hands With IP To Create Cool Costumes.

Street tide Reshake joint stage drama "three bodies"

In March, street tide Reshake crossed the border with the stage drama "three bodies" to play a new role in IP and launch the "three body" cooperation series clothing.

The three body drama is a 3D multimedia drama adapted from the science fiction giant of Liu Cixin, a Chinese science fiction writer.

At this point, Reshake joined hands in the three body drama and designed a Reshake style and attitude based on the full set of visual elements and related technical support.

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The series of costumes was launched in Shanghai's premiere of the "three body" stage.

The series

Based on the three body science fiction design, select the Reshake style design, use the black and white three colors that reflect the sci-fi sense, and integrate into the street art expression form of Reshake to realize the perfect collision between mysterious science fiction and street fashion.

Maison culture builds a cultural ecosystem with IP as its core.

Mei Sheng Culture (mainly animated costumes and non anime costumes), at the end of last year, Maison culture initially built a cultural ecosystem with IP as its core, that is, the cultural ecosystem of its own IP+ content production (animation, games, movies, children's dramas) + content distribution and operation + derivatives development + online offline retail channels.

Among them, the main layout of IP content production includes animation, games, movies and children's dramas.

Platform has derivatives sales platform, game operation platform, animation fans platform and performing arts platform.

In addition, it also has industrial layout in VR, media and venture capital fields, and strives to cooperate with IP ecosystem.

US bond? MTEE Warcraft series takes IP economic mode

At the 21st anniversary anniversary of this year's group,

The Warcraft series MTEE started in Juhuasuan, opening the first Juhuasuan cooperation with IP licensed products.

It is reported that only one day after the opening of the regiment, tens of thousands of Warcraft limited money were robbed.

The sales of Warcraft products exceeded 100 million, creating the first sales of goods, driving single store sales to exceed 12 million.

In the era of big IP economy, Metersbonwe has carried out in-depth cooperation with many hot IP.

For example, the Disney series just released in March.

Lok Ting joined hands with The Smurfs IP to create a "girlhood culture".

In May, during the "Tmall 520 girlfriends Festival", The Smurfs, the classic cartoon IP of Taiping bird's maiden brand and Lok Chai, created the "girlhood culture" and started in Tmall.

It is reported that during the activities, Lok Cho completed sales performance of 8 million 388 thousand, of which The Smurfs products sold more than 20 thousand, interactive topic reading volume totaled over 5 million, evaluation of over 10 thousand, more than 20 thousand points.

Prior to this, PEACEBIRD, Disney and fashion designer Han Han fire jointly created the PEACEBIRDMEN 16Spring 16Spring Disney authorized cooperation Series in Tmall exclusive pre-sale, set off a panic buying boom, most of the single products sold out only during the pre-sale period, this is the first attempt to cross the border, cooperation classic IP.

Kaiser shares accelerate the stripping of garment business and build pan entertainment ecosystem

Last year, Kaiser shares made major adjustments and reforms, accelerated the stripping of clothing business, pformed the internet entertainment, and built an internet entertainment ecosystem with IP as the core.

At present, through the layout of the mobile Internet culture field, namely, the IP operation (Magic Technology) +IP commercialization (cool cow interaction, sky friend Jia), the synergy effect has begun to appear, and the company's operating income and profitability have been significantly improved.

The key word of this year's fashion is "IP".

Its four brands are ONLY, JACK & JONES, SELECTED and VERO MODA.

The group launched the key word of the company's development strategy according to the market trend. Last year it was "all channels". This year is "IP".

For example, during the release of the angry birds, the ONLY, VERO MODA and "angry birds" were also sold at Tmall's flagship store.

Tide brand PR pforms IP into a pan entertainment platform for moth hat clothes.

Chao brand PR is not a clothing industry company. It takes content as the king and makes use of the fans economy to pform IP into a "PR star" Pan entertainment platform.

It is different from others.

According to the production cycle of the quarterly iteration, "PR" makes a product iteration based on a IP, and on this basis, maintains the continuity and delicacy of IP, in order to attract fans continuously.

Second, joint design is an important part of the "PR" business model. Every product is the result of the combined efforts of illustrators, designers and fans.

In terms of operation and promotion, unlike the net red business, general network Hong is an independent IP of the front desk, and "PR" is the KOL platform for aggregated network.

Hai Lan's home works together with the Oriental dream factory and crossover with the popular IP.

The near future,

Held a strategic cooperation conference with the Dongmeng DreamWorks, the cross border hot IP, launched Madagascar series products.

The success of this international hot IP crossover "fit" is

Another deep innovation in adhering to the clothing industry.

After fully understanding and absorbing the spirit of the film, Hai Lan's family uses IP elements flexibly for artistic recreation.