The Key To Change The Textile Market Downturn Is Brand Promotion.

Recently, the 2016 China Cotton Industry Development Summit held by the China Cotton Association was held in Wuhan, Hubei. Cotton textile industry explored the development path of cotton industry under the new pattern.

During the "13th Five-Year" period, agriculture should push forward the supply side reform and pform and upgrade China's agricultural products industry.

Bring significant opportunities.

This newspaper launches a column focusing on the supply side reform of agricultural products, focusing on the whole industrial links of agricultural production, processing, marketing and brand in China, and explores the development direction of China's agricultural products industry in the new era.

This year is the third year of China's implementation of the cotton target price reform pilot policy. From the pilot point of view, cotton prices began to return to the market, the basic income of cotton farmers was guaranteed, the cost of textile raw materials decreased, and the effect of reform was obvious.

However, the high cost of cotton planting, overcapacity and inadequate supply of market are still urgently needed.

China's cotton industry is urgent to make up for short quality and accelerate the integration of industrial chain.

The textile market is in the doldrums, and consumers' demand for product quality, brand and safety is improving. Luo Lin, deputy director of the China national supply and Marketing Cooperative Council, believes that it is necessary to reduce inefficient and low-end supply and expand effective and high-end supply to meet the demand. The key is to improve the quality and efficiency of cotton production.

Quality is the short board of China's cotton industry. How to improve the quality and make up the short board?

It is considered that policy guidance is very important.

At present, the dislocation of supply and demand of cotton actually indicates that when the policy comes to the tune, the first thing is to adjust.

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Cotton target price reform in Xinjiang pilot provides samples.

Since 2014, the state has implemented the pilot project of cotton target price reform in Xinjiang, changing cotton subsidies to subsidize cotton farmers according to the volume of trade, so that cotton prices can return to the market, which not only protects the interests of cotton farmers, but also effectively adjusts the production structure and improves the overall quality of cotton.

"Subsidies in the past cost a lot of money, but failed to achieve their due purpose. Instead, they made domestic cotton enter the warehouse and foreign cotton entered the market.

The present policy improves efficiency and improves the welfare of the whole society.

Cheng Guoqiang said.

Promoting the upgrading of domestic cotton brands is an important starting point for industrial pformation and upgrading.

"Brand building is the implementation of brand strategy, which helps to solve the predicament of high cost and low premium for cotton products."

Luo Lin said that in 2010, the China Cotton Association registered the "China cotton" quality certification mark. Through organizing promotional activities, training, network and media publicity, it advocated the idea of "homemade, high quality, pure cotton and environmental protection" and pursued the "hard work" of China cotton, promoting quality and efficiency of the industry and promoting domestic cotton consumption.