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Burberryceo And Creative Director Christopher Bailey Is Going To Go Away.

2016/5/17 11:20:00 34

BurberryCEOCreative Director

It should have been released only in London time this Wednesday.

Burberry

But recently, because of the issue of earnings, the headlines again.

And the news is a very influential foreign financial intermediary.

It is reported that the foreign media analysis of Burberry data, said, Burberry first quarter profit will be a 7% decline, at the same time, for cost considerations, Burberry may also release the next cost reduction plan.

In addition, CEO and creative director has always been criticized by the industry.

Christopher Bailey

Presumably, because of this news, it is at stake.

CEO

Position or give up creative director position.

But for investors who have always criticized him, there is bound to be more action.

Although Burberry has so far not released any response to this remark, the media news is likely to become a prophecy in the past few quarters.

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Burberry's strategy was once surprising. For the new trend, Burberry was the first to accept the brand. But for marketing, Burberry has always been in a weak position.

Recently, rumors about Burberry's joint CEO Christopher Bailey have almost never ceased.

The failure of Japan's strategy allowed Burberry to rebuke "high-end H&M", and its sales performance was poor. It also became a sharp sword for investors to criticize CEO and creative director Christopher Bailey.

It is reported that recently, foreign media said that Burberry will seek an executive as an assistant for Christopher Bailey, and a new managerial position will be added to the executives.

The creative director, who has long been a poor performance for Burberry, does not seem to lose CEO's position.

The accusation of Christopher Bailey from the industry has gradually spread to the group chairman, Sir John Peace, but this has always been the chairman of the designer, CEO Christopher Bailey, and is indifferent to the outsiders' opinions and comments.

However, no matter how many black pots the back pot man will take next, how can the chairman survive? The unavoidable point is that Burberry has always lost its original advantage because of its strategic mistakes.

So what will happen? The Burberry that releases the full report at the end of this month is likely to have a report of low performance as well. After all, the current environmental downturn is the general direction.

What kind of cross examination will Burberry group take?


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