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Bottega Veneta Announces Merging Of Two Shows And Tricks To Find A Way Out

2016/5/4 22:17:00 40

Bottega VenetaMerge Double ShowBrand Strategy

A few days ago, Kai Yun group released the first quarter earnings report, as one of the three major growth in the past Bottega Veneta, as the netizen jokes, "package price drop".

I do not know whether to cater for the new fashion show trend or because of revenue problems, Bottega Veneta announced that it will join the double show queue.

It is reported that days ago

Bottega Veneta

On the occasion of the 50th anniversary celebration of the brand establishment, it is announced that the spring 2017 series of men's and women's shows will be displayed.

Although Tomas Maier, the creative director who has worked for the brand for 15 years, believes that the move is to follow the development of visual creativity, but from the point of view of earnings, it is Bottega Veneta's idea of "innovation" because of sales problems.

However,

Radicals

The Burberry is different. Although Bottega Veneta announced that it had to merge the two shows, the mode of "watching is buying" is still very conservative. The brand side believes that it is necessary to give enough manual procedures to produce products.

Without him - even if it caters to the more and more critical consumers nowadays, Bottega Veneta's design always lacks more favorable competition conditions.

Whether Bottega Veneta wants to meet a new era of fashion industry by merging two shows, or because of revenue problems, it has to make such a mistake, and Bottega Veneta still needs to be in.

Innovative brand

It takes a lot of thought in design.


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