Force "Electricity Supplier" To Inventory Temporarily Contributed Little To The Performance

In order to cope with the high inventory crisis, many garment enterprises have launched price promotions, but to a certain extent, they have hurt the channel dealers, and this is very easy to damage the brand image.

Many enterprises have launched a "pformation" sign in the plight, among which "online and offline synchronous marketing" has become the first choice for everyone.

According to incomplete statistics from journalists, more than 90% of the listed garment enterprises have put forward the "Internet pformation" plan.

Among them, the United States and costumes show the most positive performance.

Public information shows that in December 2012, the United States launched online business platform - state purchase network. In 2013, the company upgraded some of its old stores into O2O experience stores, and began to explore.

Marketing.

Another item was released in April 2015.

The platform of experience as carrier is "APP", which aims to expand the cloud from the point of operation to the surface.

It is worth noting that the frequent pformation of the American Apparel has not been effective, but it has caused the company to lose money because of its huge manpower and material resources.

In addition, Semir costumes invested in 100 million yuan in April last year to invest in ISE, a Korean electricity supplier company. In July, the 100 round pants industry announced the purchase of 100% stake in cross-border e-commerce global Tesco.

The "star Wardrobe" APP also acquired Lianzhong international, while the cooperation between the wedding bird and the group buying platform such as the US group carried out O2O business to cooperate with the US group and other group buying platforms to carry out O2O business.

However, according to the annual report in 2015, except for the online retail terminal of Semir stock, which achieved a retail sales of 1 billion 800 million yuan and realized an increase of 70-80% year-on-year, the electricity business of other companies did not seem to have contributed substantially to the company's performance.

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China's "secret Vitoria" show was held at the Dongguan basketball center. Dongguan listed companies in urban beauty spend tens of millions on new launches of underwear, known as "the first Asian show".

More than 10000 live audience, Lin Chiling, Huang Xiaoming, "natural singer" Ling Huang, "love song Prince" Huang Qi Qi Qi appeared.

City beauty has been running shows for 5 years, and this year is the sixth show, for the first time open to the public.

The annual report released at the end of last month shows that the city beauty ranks the top of the Chinese clothing market, which is a model of upgrading and pformation of Dongguan's processing trade.

"It takes ten years and twenty years to build a brand, and a lot of money is needed to maintain the brand, but if you really create a good brand and maintain it well, you will get a lot of money."

Zheng Yaonan, chairman of the city beauty, expounded the concept of brand.

He started his business in 1998, and experienced OEM, retail + channel and brand + merchandise mode.

Nowadays, there are 12 sub brands under the city beauty.

In order to further enhance its brand value, urban beauty and Walt Disney group have entered into a cooperation agreement and have authorized the launching of close fitting clothing with Disney cartoon characters.

In June this year, the opening of Shanghai Disney will promote the sale of Disney products.

In March 38th of this year, urban beauty released its 2015 annual performance report.

As of December 31, 2015, the group's total revenue increased by 23.6%, to about 4 billion 950 million yuan.

With 3.3% market share, the group ranks first in China's whole body clothing market, and is the largest brand clothing company in China in terms of total retail sales in the past year.

Data show that the distribution network of urban beauty includes 8058 retail stores (excluding brand acquisition stores).

In 2015, a net increase of 1032, showing a rapid development trend.

Zheng Yaonan was cautious about the electricity supplier, so the urban beauty began to do business in 2014.

Zheng Yaonan explained, "we don't want to win the price, but we want to win the price by price ratio, that is, we provide good products, but we can have a good price."

We do not want the electricity supplier to become a price killing place. We hope to cultivate high-quality products and craftsmen spirit.

Because good products require technology and design, they need to precipitate for a long time and require large capital.

In 2015, the sales revenue of urban beauty e-commerce reached RMB 170 million yuan, accounting for 3.5% of the group's total revenue, an increase of 136.6% over the same period last year.

"We welcome the electricity supplier, which accounts for 20% of the company's future sales," he said.

Zheng Yaonan introduced.