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Tumi Plans To Accelerate Global Expansion

2016/3/5 16:27:00 25

TumiGlobal ExpansionBrand Strategy

Although 2015 is a "cold winter" for many luxury brands, it is not true for some brands.

Tumi, the US Luggage maker, recently released its four quarter earnings, showing strong growth despite being unaffected by warm winter.

Fourth quarter

Sales volume

Compared with the previous fiscal year, there was an increase of 2.3% to US $167 million 700 thousand.

Market expectations

The US $164 million grew significantly, while the net profit in the fourth quarter was US $25 million 100 thousand. The net profit in the last fiscal year was only US $23 million 700 thousand, a strong growth, while the gross profit margin increased by 240 basis points, an increase of 60.1%.

Based on the above data, gross profit margin increased by 170 basis points to 59.7% year-on-year, while the same store sales fell by 4.6%, but the Group expects to maintain strong momentum in the 2016 fiscal year.

Same store sales

The decline is flat.

For the gratifying performance of the fourth quarter, group CEO said that this was mainly due to the strategic plan of reducing sales promotion, so that the retail growth rate of the group was effectively improved, and the retail business also became the main engine of sales share of the group.

Facing the better performance of the fourth quarter, the stimulus group decided to accelerate the pace of global expansion. The group plans to add 15 to 20 stores worldwide in the 2016 fiscal year.

Thanks to this good news, Tumi rose 0.56% on Wednesday, closing at $17.99 on the same day.

Although the stock price of the group has fallen by 21% in the past year, share prices have risen and recorded an increase of 12% over the past month.


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