Balmain Fever Also Seems To Have Infected The Investment Community.

Last November, Sweden's fast fashion giant H&M and the French luxury brand Balmain jointly launched the limited edition parity series, which has been sold unprecedentedly in the world, becoming the most successful example of the H&M and designer series.

This Balmain fever also seems to have infected the investment community.

According to the news from Paris website WWD, Buc and phale Finance, one of the directors and shareholders of Balmain company and the boutique Buc investment company founded by Jean Marc Forneri, recently received a power of attorney to explore opportunities to sell Balmain.

At present, Balmain has 140 employees.

And perfume products are exported to about 60 countries, of which Europe accounts for 40%, Asia accounts for 30%, and Middle East and Russia account for 10%.

By February this year, Balmain had 19 direct outlets, mainly in mainland China, Hongkong, Tokyo, Seoul, and Dubai, the United Arab Emirates, and recently added another store in London.

According to people familiar with the matter, in recent months, Balmain has received an offer from several private equity funds and Asian fashion companies, which may lead to the formal start of the pfer process.

However, a spokesman for Balmain refused to comment on the pfer.

Jean Marc Forneri herself also said in an interview that she had no comment.

On Friday, the news of Balmain or sale will be reported. According to the paper, the annual sales revenue of Balmain is 120 million euros.

According to the data released by the Paris commercial court, Pierre Balmain SA's sales revenue in 2014 was 44 million 600 thousand euros, and its net profit was 7 million 600 thousand euros, which is far from estimated. However, due to the company structure and other reasons, these data may only reflect some of the company's business.

According to an insider, for potential investors, Balmain positioning is too small, the bright and sexy clothing prices are high, and

It is too broad to dilute brand value, but it has little attraction for large luxury group (LVMH, Kering, etc.).

However, the French independent high-end brands, such as Balmain, which are rich in brand history and available for sale, are few and far behind, and are still attractive targets for cash rich Private Equity Investment Firm.

In 1945, Pierre Balmain was founded in Paris.

Clothing is famous for its comfort and elegance. Classic daily wear and luxurious evening dress are also popular.

The late American fashion designer Oscar de La Renta is the last high-level designer of Balmain.

The successor designer, Christophe Decarnin, has added bold and lively style elements to the brand's clothing line, including shoulder pads, motorcycle jeans and decorative denim skirts.

The current creative director, livier Rousteing, not only retains these elements, but also adds the same decoration to men's clothing.

He has a close relationship with a large number of celebrities, supermodels and stars. I am the darling of social media.

Since the death of Alain Hivelin, the 71 year old shareholder of Balmain, the main driver of global expansion in December 2014, the issue of brand control has been complicated.

The main successor of Hivelin is his wife and three daughters. They do not participate in brand operation. Balmain's majority stake is controlled by a family holding company.

It is believed that several management members of Balmain (including CEO Emmanuel Diemoz, chairman of the board of directors, Jean-Fran OIS Dehecq, etc.) also hold a minority stake in the company.

Under the Olivier Rousteing of reputation day long, the growth momentum of Balmain is good.

Management is confident that with good cash flow and zero liabilities, business expansion can be supported without external investment.

Under such optimistic expectations, they do not seem to be keen on giving up equity at this time.