The Entity Store Acts As A Stepping Stone To The Website.

Reporters learned that the current domestic import cross-border electricity suppliers are mainly divided into 3 camps.

The first tier takes Ali, Amazon and other comprehensive platforms as the leading role. Jingdong, No. 1 stores and other local electricity suppliers and retail enterprises constitute the main force of the second tier, and the rest of the market is being beheaded by emerging start-ups.

The 5 imported cross-border e-commerce outlets in the Chengdu market are derived from this model.

Mo Daiqing, director of the online retail department of the China Electronic Commerce Research Center, suggests that regional import cross-border e-commerce platform can continue to differentiate competition, create a vertical platform, sell specific products and specific brands directly, and target users with absolute price advantage.

"Demand has always been on the rise and continues to rise, and from overseas purchasing to cross-border electricity providers, the new form is still surging."

There are 5 direct selling centers in Chengdu.

Chenghua District's high-tech integration

The import and export direct sales center of Shuangliu Comprehensive Bonded Zone, the tengbang cross border shopping mall in Qingyang, the Yi Yang Rong Heng flagship store in Jinjiang District, and the superior sales center in Wuhou District, are located in the prosperous business district of each district, relying on a website that specializes in importing goods.

Cao Lei, director of the China e-Business Research Center, analyzed that the large business platform could play a concentrated role in attracting the active participation of the brand. Therefore, the fixed income can be obtained annually from the annual fee and commission. At the same time, the self operated platform also has capital and brand to talk about price and cooperation so as to avoid the intermediate links and control the cost to the lowest level.

Emerging small business platform is not so lucky, the purchase channel has become one of the limited space for them to accumulate benefits.

The primary spread is generated by all parties in the business and purchasing channels.

Some electricity suppliers can only get goods through agents or dealers, and are constantly raising costs by intermediate links; some electricity providers have set up their own supply chain distribution centers, stationed in bonded warehouses, and got first-hand sources of goods; and other e-commerce providers directly cooperate with overseas brands.

In view of the fact that the imported cross-border e-commerce platforms are all made up of general merchandise stores, the purchase channels of different commodities are different, so it is not surprising that the price of commodities in each experience shop is high and low.

Secondary spreads are all kinds of websites.

The winning strategy adopted by competition.

It is understood that after the 5 stores formed the situation of confrontation in each district, the top quality goods also adjusted the price of commodities to highlight the competitive characteristics, such as importing urine, which is the cheapest in Chengdu.

Yi Rong Rong recognized the sale of cosmetics at the beginning of his establishment, so the Renyan flagship store in Chengdu is comparable to the duty-free shop at the airport. Many European and American brands that can not be found in other stores can be seen in Yi Rong.

Tengbang sells milk powder in the form of bundling sales, and the average of 2 cans is 70% lower than that of some stores.

In addition, some stores will promote sales according to local popular products.

Far below the price of the website, it will widen the spread.

It can be said that the price is the battlefield that every electricity supplier platform displays in the channel and the business. The price difference is the result after they fight.

At present, the 5 direct outlets in Chengdu are shipped from the major bonded warehouses in China. Besides the Shuangliu Airport Free Trade Zone, the goods ordered in Chengdu should be pported from Guangzhou and Hongkong. The pportation distance is long, the connection is much more, and the delivery companies are pported.

An unnamed practitioner revealed that the flow of funds was embarrassed by the import of cross-border electricity providers. The foreign trade paid attention to money and goods, but could not pay the deposit, and then sold the goods and then ended up, which caused the risk of import business.

Capital rich, willing to fight, shop stalls to fame, to ensure that the types of goods rich; capital turnover is not good, only a small range of business.