Yin Man Double 11: Sweater Class Turnover Exceeded 30 Million Yuan.

According to the data provided by Yin man, during the double eleven period, the total turnover of the category of Yin man sweater was over 30 million yuan.

A second tier city plays the role of Jiangshan.

A few days ago, women's clothing brand Yin man disclosed to reporters some of their user data during the double eleven period.

From the data, we can see that the users of second tier cities have become the main consumer of Yin man.

According to the data provided by Yin man,

The largest number of provinces that contributed the largest number of orders was Guangdong, with more than 40 thousand orders, with the highest turnover in Guangdong, more than 10 million.

Jiangsu, Zhejiang, Shandong, Beijing and Sichuan are the provinces that have concluded pactions and orders.

From the urban dimension,

During the double eleven period, the top tier of consumption power is Beijing, Shanghai and Guangzhou.

However, it is worth noting that in the planning of "thousand cities and thousands of stores", which was published earlier by emann, the two or three line city is the area where its shops are mainly aimed at.

In addition, in the many categories of products, sweaters are most popular, with a total turnover close to 120 thousand orders, far exceeding the category of down garments, shirts, T-shirts and so on.

This is closely related to the seasonal factors of clothing category.

However, because of the higher unit price, the final turnover of the down jacket is far more than that of the sweater.

Data show that during the double eleven period,

The total turnover is more than 30 million yuan.