Domestic High-End Women'S Clothing Market Concentration Will Face A Low Reshuffle

With the continuous economic growth, China clothing The consumer market is also growing rapidly. In part Women's wear Top international brand After entering the domestic market earlier, some low-priced fashion brands also landed in the Chinese market. The gradual entry of international brands has intensified the competition of domestic women's clothing brands in the field of dress. Fast fashion and Online retailers The overall price of the domestic garment industry has been lowered.

In China's market, the international women's clothing brands penetrate a wide range of geographical areas, and are located in the high-end department stores in the second tier and second tier cities as well as in key cities. The domestic brands are obviously regional and lack of genuine clothing brands that can penetrate the whole country.

From this point, we can see that the relative backwardness of women's clothing brands has brought good opportunities for development and fertile land for brand development. Domestic high-end women's clothing industry has large market capacity and low concentration.

According to the market professionals, the market concentration of domestic high-end women's clothing enterprises is still at a relatively low level. The total market share of the top ten brands of high-end women's clothing sales in China's major retail enterprises is 25.21%, still lower than that of men's clothing and children's clothing.

Judging from the number of competitors, the women's clothing industry has a low entry barrier, evenly matched competitors, a wide range of competition participants, and the market is becoming more mature, which makes the competition among domestic enterprises more intense.

For large and brand women's clothing enterprises, due to the need for larger capital investment in building brand and channel advantages, the new entrants are less threatened. However, because of the smaller barriers to entry and the smaller risk of business and exit, SMEs face greater threat in the high-end women's clothing industry.