Introducing The Internet Into The Internet + To Change The Manufacturing Industry In Zhejiang

In the face of the "double head extrusion" of the rising cost of China's traditional manufacturing industry and the thin profit margins, and the huge sales changes brought by the electricity supplier, Zhejiang, a big manufacturing province, has taken the lead in seeking a change at the same time.

In "

Under the tide, many flexible manufacturing enterprises began to "lead the network into enterprises", pform the original production, sales and service mode, and reconstruct the traditional manufacturing industry with the Internet thinking.

Become a common practice

"We expect sales to grow by 3% in the first half, but profit growth will reach two digits.

It shows that YOUNGOR has achieved remarkable results in its pformation and upgrading in this round of adjustment.

Li Rucheng, chairman of YOUNGOR, told reporters that in the face of the current downturn in the global clothing market, YOUNGOR, as a traditional garment manufacturer, abandoned the idea of winning sales in the past, and applied the Internet thinking to production, logistics and sales terminals. Through intelligent production and O2O marketing innovation, it realized "no increase in land, no increase in energy consumption, and increase in efficiency".

Although the imitation on the electronic business platform has also made YOUNGOR suffer all the time, YOUNGOR needs to use the internet tool. "The Internet is a tool, it will not bring additional value in itself, but the use of the Internet in all walks of life will bring about a chemical reaction, and all industries need to use the Internet."

Li Ru Cheng said.

Like YOUNGOR, Zhejiang's manufacturing industry, which has a keen sense of smell, has begun to embrace the "Internet +" initiative and strive to adapt to the new production chain and sales chain relationship.

Reporters at the production workshop of Wahaha Group in Xiasha, Hangzhou, saw that palletizing robot could complete the whole column, grasping, stacking and pallet release, and so on, with less labor and high efficiency. At present, it has been applied to dozens of production bases throughout the country.

The application of Internet technology has improved the level of automation and informatization of production, and then improved the level of technology and precision. Some of the technologies that could not be achieved or failed in the past could be realized.

The integration of the Internet has also narrowed the distance between the user and the manufacturing "backstage" - supply chain, design and inventory. From the needs of users, the function and quality of products can take a big step forward.

Hu Chengzhong, chairman of Delhi's board of directors, believes that the joint operation under the online and offline operations will largely determine who is the last winner.

Delisi adjusted the marketing idea, set up an electrical product business platform, used the channel to integrate the product line, and improved the O2O business mode through mature logistics services, and changed the service system.

Reporters interviewed found that almost every leading enterprise has experience or lesson in upgrading and pformation using the Internet. In front of the tide of "Internet +", these enterprises in the forefront of the market take advantage of the experience and cognition of the market and grasp the trend.

Based on quality and brand, and opening up the era of "Internet +", it has shown a vigorous development trend, forming the leading force leading the development direction of manufacturing industry.

"Fission" in manufacturing industry

{page_break}

Reporters interviewed found that after the Internet thinking entered the traditional manufacturing enterprises, it brought a series of changes and reconstructions.

In Zhejiang, many enterprises re-examine the original production, marketing and service mode, and on this basis, judge the future development of the manufacturing industry, with "Internet +" as the "weapon" to diagnose the focus of enterprises, reconstruct the production end, supply side and sales chain of enterprises, so as to catch the development express.

Zhejiang Yiwu's hosiery enterprise, Bao Nasi group, ranks the top three in Chinese hosiery enterprises.

In the past few years, their sales models in China were limited to traditional supermarkets and chain stores.

Over the past few years, the size of the electricity supplier has grown larger and larger, and general manager Hong Tingjie has been unable to sit down.

3 years ago, he tried to develop.

The agency mode began to exert power last year and achieved "rapid progress".

"This year's electricity supplier is expected to achieve 200 million to 300 million yuan, accounting for 1/5 of sales.

It is estimated that 3 years will reach 500 million yuan, accounting for half of sales.

Hong Tingjie said that the electricity supplier is the trend of the times and can achieve direct communication between brands and consumers.

Directly facing consumers, Hong Ting Jie realized that the traditional socks industry can also create high profits, because it can get a close understanding of the needs of consumers.

In the past two years, he has developed many new products, including all kinds of new materials, which are not afraid of hot, silk or even ultraviolet.

"Not only to enter the electricity supplier platform, but also to sell points and create brands."

Last year, he worked overseas, and put an advertisement in New York Times Square.

"We are now working with Amazon alliance to enable domestic small and medium-sized sellers to help me sell on Amazon.

And now we are trying to build an overseas warehouse and build a warehouse in Seattle so that overseas can be shipped directly. "

In the age of Internet, the whole world has become "flat".

Even electricity providers are not good at doing so. Many of them rely on low prices to rush online.

But we only insist on low price for one or two years, and we will insist on making brand.

I am going to fight against my new opponent on the new platform to see who will win the final victory.

Hong Tingjie said.

More importantly, with the wide application of Internet thinking in sales and service providers, this weapon has also begun to extend to the production field.

"The traditional manufacturing industry has been keen to add and expand the scale, but under the Internet thinking, any link can be achieved through social procurement. Therefore, we separate the production and marketing from the factory, and our orders can be handed over to our own factories, or we can compare them to other factories. Similarly, our own factories can also take other people's lists."

Hong Tingjie said that the goal of such production departments is more clear.

Both high-end docking and solid foundation.

{page_break}

Just as China's e-commerce crowns around the world, the news that Chinese people rush to buy electric cookers and toilet seats in Japan make all Chinese manufacturing enterprises in deep thought.

What exactly is "

It is a general trend to embrace and use the Internet. If the quality of products is not up to the mark and the brand has no credibility, such a "made in China" will not be able to make steady progress even if it takes the "Internet +" express.

Many entrepreneurs at the forefront of the market are also thinking.

According to Li Cheng Cheng, quality is the foundation of all products. Every industry should start from the foundation and do well in quality. The manufacturing industry can make full use of the huge space of the Internet in improving product quality.

A straw is so light that it can't be lighter. Is there any future for this Internet + era?

Instead of blindly comparing ourselves with others, we concentrate on making the best of one thing so that we can have room for development.

Lou Zhongping, chairman of double boy suction tube, said.

This is an enterprise focusing on the growth of employees. There are specialized post-80s and post-90 e-commerce teams. Both Taobao and WeChat have marketing channels. They are in the forefront in embracing and using the Internet. At the same time, enterprises always regard quality and innovation as the goal.

"German and Japanese manufacturing industry is the catch up target of China's manufacturing industry.

Their small and medium-sized enterprises are very dedicated, highly skilled, and have "unique secrets".

Lou Zhongping said, to do the basic, simple things, no matter how the outside world changes, enterprises can find their own market and position.

In the interview, reporters feel that the quality of "made in China" is not accurate, because the quality of many enterprises has been recognized by domestic and foreign markets, but in general, China's "industrial 1" and "industrial 4" coexist at present.

Wang Qing, director of Quality Bureau of Zhejiang Quality Supervision Bureau, said that manufacturing in Germany and Japan is built on solid quality and leading standards, so it can be steadily upgraded.

These are worth learning.

To change or to follow the old, embrace or reject, pform or stick to...

The choices made by enterprises in the market line have their own reasons.

While embracing the era of "Internet plus" with imagination, Zhejiang's manufacturing enterprises do not forget the perpetual competitiveness of quality and quality, and go through the Zhejiang manufacturing industry, which has been developing brilliantly, growing up and wandering, and changing in a confused way. In this "Internet plus" big adjustment, it is more pragmatic and low-key, and because of this, their prospects are more worthy of imagination.