Cross Border Electricity Supplier Has Become Ge Daoyuan'S High Frequency Vocabulary.

A year ago, the international brand became the main direction and direction of the future. Cross border electricity supplier became Ge Daoyuan's high frequency vocabulary.

"We exist in China in order to do two things, one is to make better use of this opportunity to bring products to China's customers all over the world, and the two is to allow big and small companies in China to have their products and services available to other parts of the world."

In the coming year, Ge Daoyuan still has a clear memory of his "trouble" from the Amazon China team when he first arrived. The decision-making process is too long, and the whole team always waits for the defendant to do something.

Alibaba and Suning cloud merchants suddenly set hands without warning, making the seemingly stable Chinese electricity market pattern once again broken.

Though reluctant to say anything publicly, a more concentrated competition is at least not good news for Mr. Tao, who is president of Amazon China for nearly a year.

As a matter of fact, he took up new duties.

On the first day of the Chinese President, he threw out such a question to many executives of Amazon China, "why do consumers want to come to China for shopping in Amazon?" and among the many reasons listed above, the first is Amazon's international background.

"My team with Amazon China has been emphasizing that companies must be focused, and the whole team needs to be clear about what they are focusing on," he said.

Ge Daoyuan told the first Financial Daily reporter.

And behind this,

And offshore projects are the most important priorities for Amazon China so far.

"Be sure to act decisively.

Amazon's way of operation and what I served before.

Not the same. First of all, there will be no headquarters telling you what to do.

China's strategy and planning are defined and implemented by Amazon's own team, and the Chinese team decides what resources to apply to headquarters.

To Ge Daoyuan's satisfaction, in the past time, Amazon has made many decisions quickly and independently, even if not all decisions are correct.

But even so, Ge Daoyuan is still reluctant to give a specific performance assessment standard for Amazon China.

"From a financial point of view, Amazon's indicator is that we have to generate long-term cash flow.

But according to the experience accumulated by Amazon over the past 20 years, as long as we are willing to work hard in the part of input (distribution, distribution speed, competitive price and customer experience), we need not worry about output (sales performance, profit margin and cash flow).

Ge Daoyuan added.