Old Navy Sales Growth Is The Best And Its Performance Is Gratifying.

Gap Inc. group's brand Old Navy has maintained a good development situation and continues to be the best performing brand in the group.

According to a month's performance data for the month of August 1st, sales of Gap Inc. group fell 3% in July, an increase of 2% over the same period last year.

Net sales fell from $1 billion 170 million to $1 billion 120 million, while net sales fell from $3 billion 980 million to $3 billion 900 million in the second quarter.

Under the constant exchange rate basis, net sales in the second quarter of fiscal year 2015 were unchanged from last year.

In terms of currency conversion, the performance was negatively affected by foreign exchange. "Because of the depreciation of the yen and Canadian dollar, the net sales of the company in the second quarter of fiscal year 2015 were about $100 million."

By brand, Gap global same store sales fell 7%, down only 2% last year; Banana Republic global same store sales fell 10%, up 6% last year.

Old Navy global sales rose 3%, also recorded a 3% increase in the same period last year.

Sabrina Simmons, chief financial officer of Gap Inc. group, said: "we are very grateful to Old Navy for another quarter of continuous growth.

At the same time, we have continued to make progress on the strategic actions announced previously in connection with the Gap brand. "

According to relevant data, the Group expects earnings per share in the second quarter to be between 0.51-0.52 dollars.

Excluding the cost of Gap brand, adjusted earnings are fixed at 0.63-0.64 US dollars.

In a statement, Gap pointed out that "the 2015 quarter of fiscal year second quarter earnings range includes

Fluctuations, delays in the West Coast ports, and previously announced strategic actions related to the Gap brand.

Looking ahead to fiscal year 2015, the Group expects annual earnings per share to be between $2.75 and $2.80.

Chief executive Art Peck said the success of Old Navy will be the operational template for reversing Gap and Banana Republic, especially for women's clothing business in these brands.

Gap women's clothing business has been difficult, and Banana Republic reform is one of the ongoing work, will take corresponding work to complete.

But why should we choose to

As a measure to help other brands, chief executive Art Peck responded that Old Navy has performed well for three years, but above all, a good earnings model is a very high quality driving mode on the face of growth.

"What I want to say is that, especially as we have been affected by the brand Gap women's clothing business, Old Navy is an excellent example. We will continue the rights of women one season after another.

We are very pleased with this performance. We will see the trend and trend of our stores.

According to Senior Group executives, the group plans to launch in September this year.

10 Crosby and Athleta brand cooperation series.

The launch of the series is mainly aimed at the Athleisure sports casual wear market (Athleisure is a combination of sports "Athletics" and "leisure leisure").

Nike is competing with special brands in this area, such as yoga clothing Lululemon, to increase market share.

There is also the launch of the GapKids x ED series, the first collaboration series between GapKids and the lifestyle brand ED of American talk show host Ellen DeGeneres, which was launched on GapKids stores and Gap.com in August.