La Natsu Bell Leveraging Jingdong Service Users

A few days ago, La Natsu Bell, executive vice president of apparel brand Wang Yong, revealed two strategic objectives of the group's business to the electricity supplier, pointing out that the group's strategy and Jingdong's genes are very consistent with the user experience.

Wang Yong said that the first goal of La Natsu Bell's electricity supplier is to serve well users who have moved to the online market, and the second is to increase the proportion of online businesses. "So at present, La Natsu Bell's demand is very consistent with that of Jingdong. Because Jingdong staff from the top to bottom level are very concerned about the user experience and feelings.

In addition, Wang Yong disclosed that in early 2014, La Natsu Bell made a strategic decision on O2O, and opened flagship store on Tmall platform in August of the same year. In early 2015, La Natsu Bell invested heavily in the seven grid to make the seven grid fully responsible for its e-commerce business, the first important. project It's with Jingdong. cooperation The online order can be delivered quickly by offline stores.

"What La Natsu Bell is going to do next is to maximize efficiency while serving users." Wang Yong pointed out that La Natsu Bell hoped to solve the problem efficiently and low cost on the basis of guaranteeing users' ultimate experience and reduce operating costs.

Reporters learned that La Natsu Bell Recently, Jingdong has formally cooperated with the apparel O2O project. The first phase of the project was launched at the end of May. In dozens of cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Chengdu, Chongqing, Hangzhou, Wuxi and so on, users can choose to scan the two-dimensional code and send them home by Jingdong. And La Natsu Bell will gradually realize the nearest store for online order delivery, to provide users with day or day distribution service.

It is reported that La Natsu Bell was founded in 1998, is a multi brand fashion group in China, engaged in the design, brand promotion and sales of clothing products, the main public female casual wear. The company is committed to the adoption of 8 existing brands (5 women's wear, 2 men's wear and 1 children's wear), including LaChapelle, LaChapelleSport, Candies, LaChapelleHomme, 7.Modifier, LaBabit and so on.