Boboli: This Year We Plan To Open 20 New Stores.

Burberry group recently announced its fiscal report in the second half of fiscal 2015, showing that revenue rose by 10% to 1 billion 420 million pounds (US $2 billion 200 million) in the Burberry period.

The increase is 9%.

In the second half of fiscal year 2015 (October 1st to March 31st) as of March 31, 2015, the group's retail revenue rose by 14% to 1 billion 60 million pounds (about US $1 billion 640 million).

By region,

More than half of the same store sales have seen double-digit growth, especially in the UK area, with the "strong growth momentum". Both France and Italy have benefited from the promotion of domestic and tourism consumers.

In fiscal year 2016, the group plans to add 15-20 main stores this year, of which China's store portfolio will be further improved.

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It has been decided to recall the Burberry Sanyo, a British luxury group authorized by the Japanese brand in 2015, and its Sanyo operator, the Japanese authorized operator, to sign a new agreement for three years.

The SANYO chamber of Commerce announced on Monday that Burberry Boboli will continue to give its Black Label (black label) and BlueLabel (blue label) production and management rights. The two brands targeting young customers and their design permission are still owned by Burberry Boboli group. However, the brand names and knight trademarks of Burberry will no longer be used in autumn and winter of 2015, but the small lattice pattern can be continued.

Burberry Boboli group subsequently confirmed that the existing contract with SANYO chamber of Commerce will terminate all Burberry London men's wear and women's wear products after the expiry of the spring and summer quarter (June) in 2015, and recall the global distribution rights of Burberry children's clothing products currently owned by SANYO chamber of Commerce.

Masahiko Sugiura, President of SANYO chamber of Commerce predicts that Black Label (black label) and BlueLabel (blue label) brand will lose 30-40% after losing Burberry's aura. Although the group will continue to develop accessories and e-commerce business, its strategic focus will shift to other brands such as Mackintosh London and Mackintosh Philosophy.

At present, due to the existence of BurberryBlack Label (black label) and BurberryBlueLabel (blue label), Burberry's main position in Japan is a high-end brand, not a luxury brand.

Although recycling licensing can protect and enhance local brand identity, which is consistent with global positioning, analysts expect Burberry boboley to lose about 60 million pounds annually in authorized revenue. JPMorgan also warned in the investment report released on Monday that the group should pay attention to the ability of consumers to identify in the process of brand repositioning, but in the short term, it can increase EBIT profit in fiscal year 2015-16 by three percentage points.