How Far Is China'S Clothing Brand From The World Brand?

Why

Fashion fashion

So popular?

Some western scholars believe that there are three reasons for the failure of Chinese brands worldwide: first, Chinese entrepreneurs regard consumers only as "trading partners" rather than establishing "long-term consumption partners"; second, Chinese enterprises lack the entrepreneurs of innovation and innovation, so they lack the "brand gene"; third, the Chinese market is full of rational, price sensitive enterprises and consumers, and the whole nation lacks "brand romance".

Therefore, they believe that China needs a brand new "cultural innovation" to change the above situation and make the international brand from China possible.

In fact, Xiaobian believes that the above statement is not all right, but there are also practical problems of Chinese clothing brands.

For today's consumers, the rapid development of the Internet today, consumers have completely integrated and not single line dissemination and trading, this process has become a process of mutual supervision, more and more network pactions, brand is also working hard to form a fixed customer base, try every means to retain customers, so that customers are satisfied.

As for brand genes, that is, brand awareness, China's clothing brand awareness is also awakening, and it is also working hard to really expand and make a brand, such as "

"Brand building has been very successful." Hai Lan's home, men's Wardrobe "is almost household name. The channels of using the Internet and traditional TV advertising and marketing are all in place.

However, few brands can make their brand new.

So how to solve this problem has become the key to the development of Chinese clothing brand.

Nowadays, "

The action plan has begun to respond, and more shoe and clothing enterprises have begun to choose a good third party e-commerce platform to solve the problem. There are many successful cases of e-commerce platform and cross-border e-commerce platform, and even some big brand sales doubled.

So how to find a good third party?

What about platforms?

The world clothing shoes and hats net is a professional industry portal website. It has been selected as the "top ten industry e-commerce website" in China.

The platform has been operating for 8 years, and has established an authoritative voice in the industry, storing massive industrial data and customer resources, with a market value of 500 million.

At present, about 1 million 600 thousand registered members, tens of thousands of visitors per day, and a huge system of production, supply and marketing integration in the footwear industry, have great potential for development and are preparing for listing.

At present, the world clothing and shoes and hat nets are attracting investment in clothing and shoes and caps. Absolutely, you can use professional electronic business platform and massive data, perfect production and supply and marketing system to wish you through the difficulties. If you want to have a better development prospect, create a successful brand, and even go to the world, please contact the world clothing shoes and hats net, telephone number: 0351-2526322.