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Have You Seen The Essential Collection Of Clothing Sales Promotion?

2015/5/27 21:36:00 18

Clothing StorePromotionMarketing Strategy

Promotion is an indispensable means of sale in the clothing store. It is not an easy thing to do a good job of promotion, because the form of promotion is varied, the promotion is done well, and some promotion skills need to be known.

Below, Xiaobian introduces some of the essential clothing store promotional promotions, hoping to help everyone.

"Three good":

(1) the scroll,

Distribution

Hang up, hang in the conspicuous place, it is better to hang several products' banners to highlight the overall effect.

(2) paste up POP such as advertising, posters, stickers and so on.

Third, broadcast the company's product advertisement.

"One display":

Sort out containers and display products well.

Product display is

Sales work

A very basic and very important job in China.

But most pesticide sales staff do not pay attention to product display, and some people even have no sense of product display.

Related data show that science and technology can adapt to consumer psychology and consumer demand, Chen Ling can drive the growth of 30%-40% sales. A good product display can promote the purchase of 70% non pre planned consumers.

We will notice this phenomenon: products with better display and products that retailers can readily get will be the products that he is pushing.

  

Good product

display

Pay attention to the following techniques:

First, strive for the best display points: the first thing you can see in the store, and the line of sight is high. Retailers are best able to reach the shelf of the product by reaching out.

2. The label must match the product accurately, the display area should be kept clean and the arrangement should be neat. At least 5 products should be placed to highlight the overall effect.

Several series of products of the company are placed on a shelf for special purpose.

3. The art of placing and placing: the order placed between different products and different packaging should be scientific and orderly (usually from small to large order, in line with the normal aesthetic standards of people); boxed or bagged products should be placed vertically and uniformly.

If there are conditions, it can be a good display method to stack the empty products sold in the store outside the store.

"Four help":

Packing products for customers;

Second, help customers answer questions.

Helping customers to greet customers;

To help customers clean up, put them together, put them in a good place, promote sales staff, and remember not to care about their own products, but also combine retailers with other company products, such as products that the company does not have, which can help customers sell.


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