Subdivision Of Children'S Clothing Consumption Under The Influence Of Internet Thinking

With the high maturity of the Internet environment, enterprise brands can change their ways when defining their target audience. Just like today's popular cock silk, Gao Fu Shuai and Bai Fu Mei, children's clothing market can also be divided from children's children's purchase decision makers.

We can divide children's clothing into eight ethnic groups, and the great difference between these groups is the biggest factor affecting children's clothing consumption behavior. He far exceeds the children's age and the family's economic status and their influence on consumer behavior.

Free and easy

What is free and easy? It is chic, bold and unrestrained, unrestrained, in ancient times, it is absolutely big meat eating, large bowl of drinking hero Qiao Feng hero, here, refers to those who shop freely and carefree consumer groups.

They will not care about the price level or brand level, as long as they are enough.

As long as they like it, they will be bold enough to pay the bill.

Brand list: Pencil club, rabbit logo, JOJO&DIYAI

Online shopping potential

Online shopping is no longer familiar with the word! Under the Internet environment, people who are keen on online shopping are absolutely few. From the appalling "chopper family", we can see that the online shopping potential customers are most fond of online Taobao, whether it is a simple electronic business brand, or a line shop under the brand line. If they like it, they will never let go!

Brand names: Fashion fish, bubble, lute, Princess and queen Cara babe

Mature planning type

The mature planning type refers to those who prefer to calculate before shopping, and goods are more than three families. Most of them are fond of products with high quality, low cost and high performance price ratio.

The price should not be too high.

Brand names: little rhinoceros and green frog Emperor

Random conservatism

Casual and conservative ethnic groups, which are embodied in the recognition of brands, will not care too much whether they are famous brands, but they are relatively conservative in terms of price, if, of course, brands.

Attractive discounts will also attract them to pay attention.

List of brands: no analogy, love and children: goggle duckling

Healthy active type

The most important thing for healthy people to be healthy is to be healthy. This kind of children's clothing consumption group is most concerned about the product's green when shopping.

Safety. Fashion is only a secondary factor.

Brand list: Wow, wow, real cotton, happy castle.

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Quality pursuit

Quality oriented ethnic groups are most concerned about product quality, which is different from healthy positive type because they are more concerned about brand awareness, believe in prestige, and have higher requirements for fashion, with their own unique aesthetics.

And not care about the price of the product.

Brand listing: only Louis, T100

Cautious yearning type

In the actual shopping, we will give full consideration to cost performance, multi price parity, such as the price difference between the same products on line and offline, but there will also be longing for famous and high-end brand products, and at the special time (such as children's birthday, festivals, performance awards, etc.), they will also be willing to buy high-end brand products.

Brand names: fairy tales, Mammy stars

Traditional family type

The traditional family type group has no high requirements for the fashion of the products. It is mainly comfortable, generous and decent, and its quality is their standard of choice.

Brand listing: Jamibare, higje, and welvil