Outdoor Brand ONE WAY Opens A Series Of Cycling Market

　　 Nordic outdoor brand ONE WAY has launched a series of cycling products this year.

ONE WAY as a professional outdoor in Scandinavia Sports brand Over the years, it has been at the world leading level in the field of winter sports and bicycle equipment design and R & D, and occupies an important position in the European outdoor sports market. In 2014, ONE WAY began to enter the Chinese market. In the Chinese market, ONE WAY was mainly targeted at skiing. This year, they began to make a series of cycling products. As Chinese people pay more and more attention to fitness, especially bicycle cycling, ONE WAY's cycling products will open up a large market in China. 　　

After a year's hard work, ONE WAY is now in Wuhan, Chongqing, Ji'nan, Chengdu and Nanjing, and will soon set up a brand store in Beijing and Shanghai. At the same time, Jingdong and Tmall flagship store will be opened. In the seventeenth China recently held International Footwear Expo On the ONE WAY brand, three major cycling products, road riding, mountain cross-country and urban recreation, are mainly exhibited.

ONE WAY, with its global design and R & D resources, fully embodies the strong integration of appearance, movement properties and exploration spirit to control: the frame is made of proprietary technology and integrated mandrel, and the carbon fiber is perfectly lapped. The ONE WAY bicycle product has the best balance point in terms of comfort, weight and optimization performance. The hidden line design is adopted, and the optimized structure is optimized according to aerodynamics and internal alignment. The frame design is ergonomically compatible, with the addition of the event level suite, which provides professional grade stability and brake performance.

During the exhibition, ONE WAY was confident that it displayed the brilliant achievements of the Russian team of CUSA. In October of last year, ONE WAY joined the CUSA team to become its exclusive partner and sponsor to provide high performance for the team. Riding apparel Clothing, glasses, backpacks and other equipment will help athletes improve their competitive level and break their own limits. It is understood that kcusa racing team, as the first Russian team to participate in the tour de France, has won many top international championship events. Not long ago, Christopher, the ace of the team, won 5 victories in 9 days, and has won 10 single season and 1 Multi day Championships this season.

"We are impressed by the achievements of the CUSA team in the traditional competition and the tour de France. The qcqa team knows that ONE WAY can not only provide high quality products, but also coordinate with each other to adjust products to meet the requirements of the fleet. Our cooperation will enable ONE WAY products to achieve higher standards. " ONE WAY CEO Andreas Bennert said in an interview. Turning to the further development strategy of ONE WAY brand in Greater China, Li Xiang, general manager of ONE WAY Greater China, said that in the future, the ONE WAY team will continue to strive to become a leader in product development, and constantly explore ways to enhance and innovate products. To provide better and more specialized subdivision sports products for sports enthusiasts in the field of skiing, outdoor adventure and riding.