Quanzhou Shoes And Clothing Industry To Explore New Development And Actively Build "Air Silk Road"

"As the main base of Chinese traditional shoes and clothing manufacturing industry, Quanzhou has a good industrial cluster advantage and an early and better e-commerce city. We should not only promote the development of trade between the sea and the land and Silk Road, but also build the" air Silk Road "of trade. On the 17 day, Liu Zhong, vice mayor of Quanzhou, Fujian, said in 2015 the China footwear and footwear industry e-commerce summit and the industrial e-commerce conference.

On the theme of "Internet +" new hope of traditional industries, the 2015 China footwear and apparel industry e-commerce summit and industrial e-commerce conference held in Quanzhou, Fujian, attracted famous domestic experts, business entrepreneurs, platforms and service providers and practical operators, and attended about 2500 guests from the traditional footwear enterprises, and discussed how to promote the industrial upgrading of the electricity supplier.

Summit organizers said that the five consecutive years held the China footwear industry e-commerce summit, on the basis of promoting the deep docking of traditional enterprises and e-commerce applications, the summit will focus on "Internet +" as the keynote, from theory to practice, and more emphasis on e-commerce practical experience sharing, so as to provide a fusion of practical applications for the footwear industry in Quanzhou.

"The electronic commerce of the future manufacturing industry tends to be personalized, professional and service-oriented". Professor Chai Yueting of Tsinghua University, in the keynote speech of the summit, expounded the guiding view of the practical operation of e-commerce. "The footwear and clothing industry in Quanzhou has its own advantages of industrial clusters, and the development environment of e-business is good. In the future, we will focus on the highly personalized, innovative, service and content of products, and will penetrate into the supply chain."

"The electricity supplier in shoes and clothing industry is a major trend and permeated practically and effectively, which will effectively help traditional enterprises to effectively position their roles and achieve product specialization and standardized production." Wang Dongzhu, chairman of Quanzhou Electronic Commerce Association and chairman of Xun network technology, believe that the footwear and clothing industry in Quanzhou will show the trend of polarization between tradition and electricity supplier. Traditional enterprises will become more and more obvious in the field of innovation and creation of brand added value and division of labor and cooperation. Electronic Commerce It will no longer be a demand of marketing market, but also an opportunity for enterprises to embrace integration.

With the introduction of cross-border electricity providers, the current summit footwear business "aerial Silk Road" business model highlights. "Shoes and clothing industry in Quanzhou, as a B2B trade mode, has good basic resources, and the structure of the service providers is quite mature. The guidance for the B2C mode is mainly on the cognitive level of the product itself, which is also a key to the European market." General manager of Belgian Post China area Li Wei In the discussion of European e-commerce and B2C cross border logistics, let's say.

Li Wei said that by the end of 2014, the amount of shoes and clothing that went through the China Post Logistics to the European market increased. The purpose of this coming summit was to seek cooperation with Quanzhou shoe and clothing enterprises to explore the feasibility of "air Silk Road" in shoes and clothing trade. At the same time, the US emerging platform WISH is also exploring cross-border business with the participants of the summit with the practical experience of cross border retail guides.

" Shoes and clothing products The advantage of cross-border electricity providers will be more obvious, and in the construction of trade mode, product content upgrading and innovation will become the top priority of enterprise development. Wang Dongzhu said, "Internet +" is a deep new mode of thinking and docking market.

It is reported that as the largest production base of shoes and clothing in China, Quanzhou and Hangzhou, Guangzhou and Chengdu are the four major industrial bases of e-commerce in China. Among them, Quanzhou shoes and garments account for 60% of the total market volume. In 2014, the total volume of e-commerce spanactions in Quanzhou reached 142 billion yuan, including Quanzhou shoes, clothing, plumbing, tea and other products, an increase of more than 33% over the same period last year.

The summit put forward the concept of "industrial e-commerce conference" for the first time, and set up five major points of hope for the cross-border electricity supplier blue ocean market, the integration of O2O and traditional enterprises, the business opportunities of shoes and clothing business, the business opportunities of micro businesses, the team test of multi platform operation, and adopted the "1+4+3" content framework of "1 Main Summit Forum, 4 special sub forum and 3 closed door invitations".