Color Is The Main Soul Of Clothing Store.

Chain store decoration has been popular through the trend of fashion. Chain store decoration has been increasingly valued.

In the early days, the clothing chain stores used ten or twenty years' decorations once a year, but only five to seven years in 80s. Over the past two years, more and more shopkeepers have been adopting incremental methods.

In the concept of clothing store packaging, it is a change to use planned and progressive partition decoration to reduce the cost of decoration.

But at the same time, when the costumes are paying more and more attention to high quality and high quality design, the cost is higher.

This trend was first created by Zara, that is, the distribution of popular products with the space planning of high ranking stores.

In addition, because of the increasingly stringent safety regulations, the cost of construction has continued to rise.

Over the past year,

In addition to the two major trends of large-scale flagship stores, one is the return of color to the clothing store, replacing the minimalist style that has been popular for many years.

Today's clothing store

In addition to the emphasis on bright colors, broad grounds and exquisite leisure space and dynamic facilities planning, posters and video screens are also full of them.

There are few innovations in furniture shape, quality and display.

Whether it is a popular store or a top store, it is almost impossible to resist this.

The trend is to be built in the shop.

One of the techniques of brand style.

For example, Japan's CommedesGarcons uses scarlet as its main color in the clothing store of rueduFaubourg-Saint-Honor street in Paris; the ceiling of the Morgan flagship store on Champs Elysees is also large red; Energie shops use bright red and yellow and pink everywhere.

MandarinaDuck's clothing store is designed with yellow and light blue collocation, while CelioSport uses orange as the keynote.

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If the store is a poorly chosen and frequently purchased daily necessities, there are too many competitors in the same area in the vicious competition and competing for business volume, which will inevitably affect the economic efficiency of the store. Unless the new store has a special business style, capability or unusual source of goods, it will be difficult to succeed.

Therefore, there is a common saying in shopping malls: peers are like enemies.

But in some environments, this is not quite the case.

Some industries, which are concentrated together by their peers, will form a characteristic commercial street, such as "women Street" and "Electrical City" in Guangzhou. Because competition is concentrated on hands and adjacent to each other, a wide variety of commodities will help customers to compare widely, select, attract more distant visitors, and promote business. This is a complementary and joint relationship in the variety of business, which is convenient for customers to buy and promote their respective sales, and is suitable for setting up stores; if there is no complementary relationship between the two commodities, there will be a negative impact.

So when the franchisee chooses the place of operation, he should have a detailed understanding of the number of similar shops near the site. How about the scale, decoration, commodity variety, price and hospitality attitude of these stores? Will it increase competition, thin profits or mutual benefit?

The long-term planning of the city will have a significant impact on the operation of franchised stores.

Some sites may be the best choice of stores in the near future, but they may not be suitable for setting up shops with new changes in urban renewal and development. On the contrary, some sites may not be ideal in the near future, but they may have a bright future from the perspective of planning.

In addition, there are lots of empty buildings near some places, which will make people feel that the scene is fading. They are reluctant to set foot in some places. Some places are rumored to be in a bad state of law and order. Whether they are true or not, they will prevent customers from coming, and the environment such as bad smell, noise, dusty, bad appearance and bad walkway will reduce the value of the shop.

Once the site is selected, it will not be easy to migrate. The pfer must pay a heavy price. The franchisee also wants to do it for a longer time, and is unwilling to shoot a gun for another place. This requires that the site should start from a long-term and developmental perspective.

Therefore, a detailed understanding of the district's streets, public security, health, pportation, municipal, greening, public facilities, housing and other construction and reconstruction projects should be made in detail, so that the selected store sites are in line with the characteristics of the recent environment and the long-term development plan, in order to avoid the loss.