Purchasing Business Is Not Good.

Reporters noted that similar luxury electronic business platform also has Hugo Hugo and Boss licensed Ferragamo, as well as Giorgio Armani (Giorgio Armani) e-commerce channel emporioarmani.cn.

And Chanel, Fendi (Fendi) and so on also indicated that will soon enter the electricity supplier.

While Chanel and other big brands are reducing prices in China, there is a trend of price increase in Europe.

According to official information from Chanel, Chanel has formally implemented the new price increase in Europe since yesterday, with an increase of 20%.

Reporters learned that Cartire, Hermes in the next two months, sales prices in Europe will also rise.

Depreciate at home and raise prices in Europe.

Business is bad.

Mr. Jiang is buying in Britain. He told reporters that almost all the purchasing agents do not make three packages of Chanel's price reduction now.

"Take Chanel 11.12, before the domestic price cut is 38200 yuan, after the price reduction is 30000 yuan, but in Europe the original price is equivalent to 23500 yuan, after April 8th will rise to about 28300 yuan."

Jiang said that the price at home and abroad was only 1000 yuan, and there was almost no profit on purchasing.

And reporters also found that there are still a small number of stores doing these three.

But because there is no price advantage, the recent turnover is 0.

There are also purchasing agents that have also hoarding these bags, because they are difficult to get rid of at present, so they have to sell at relatively low prices.

For other luxury brands, many shopkeepers said they did not change much.

Mr. Jiang told reporters that the price reduction of Chanel was too big, and it was a high-profile announcement of price adjustment information. We all went to the store to buy it. "Some big brands, only the internal members know that the price reduction is not big, and they have little impact on purchasing."

Zhou Ting, director of the luxury goods industry and President of the Institute of wealth quality, said in an interview that "the price of luxury brands in the mainland will become more common."

She also pointed out that the price adjustment of Chanel has the role of weathervane.

"This means that the first tier luxury goods represented by Chanel and Louis Weedon are beginning to lower their status and cater to Chinese consumers."

The reporter noted that another performance of international big players is to start doing business.

For example, Burberry has already opened an official flagship store on Tmall, but the reporter saw at this store that the volume of pactions was not large, and that more than 10000 yuan of goods were rarely traded. Buyers bought mainly thousands of dollars.

A buyer remarked after buying 3600 yuan of men's Shirts: "it's a little cheaper than in a physical store."