"Luxury Brand Pyramid" Sparked Heated Debate

"Luxury brand Pyramid" depicts the luxury brand of different brands at the same level. We can buy luxury goods according to our purchasing power.

1, daily luxury goods (Everyday luxury)

Luxuries less than $100 include famous brands of perfume, Cologne, famous wines, Swatch watches and Starbucks coffee.

2, affordable luxury goods (Affordable luxury)

Luxury items ranging from $100 to $300 include:

The silver ornaments of Coach and Tiffany.

3, core luxury goods (Accessible Core)

Luxury items ranging from 300 to 1500 dollars, such as Gucci, Tod's and Prada.

Luxury items ranging in price from 1500 to 5000 dollars include: LV, Cartire (Cartier) and Rolex (Rolex).

The luxury price ranges from 5000 to 50 thousand dollars, including: Bottega Veneta, IWC, Hermes (Hermes), French jewellery Van Cleef & Arpels (Van Cleef &Arpels), and Swiss watch Patek Philippe (Patek Phillippe).

6. Ultra High End

Luxury items with a price of more than $50 thousand, such as high-end diamond Leviv (Leviev), Chu Graf (Graff) in advanced jewellery, and all kinds of advanced customization.

Never let your material desires slip into a vicious circle of over consumption, and you can hardly extricate yourself from it and learn to consume ideally.

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Can AMERICAN APPAREL change advertising and marketing strategies? AA does not specify whether the "Pro- Woman" advertisement will continue, but it also has an "Pro Sloth" advertisement with an organic environmental concept.

Yes, I really found a sloth.

I wonder if the young girl in the AA advertisement will disappear from now on.

This time, there are no young girls with short skirts, no flirting models. Instead, they are just AA female employees who are smiling and dress upright.

After letting AA experience a series of sexual harassment charges, founder Dov Charney left the company.

After Paula Schneider took office, AA wanted to change its brand's flirtatious, sexy, exposed image.

Subsequently, AA launched the "Pro Women" advertisement.

"This is a real working scenario for AA female employees," the advertisement says, "women's absolute superiority in AA company.

AA 55% of the world's workforce is women, and women occupy a higher proportion in the leadership.

In March, AA posted this group of photos on social media. This is the first time to print this group of advertisements in magazines.

AA has made it clear that the advertisement is only put on VICE.

The advertising style before AMERICAN APPAREL.

"We have a very good relationship with VICE, and we should continue to advertise on VICE in the future."

Cynthia Erland Erland, senior vice president of marketing, said.

AA advertising in the past ten years has been put on VICE.

Since taking office in February, Ellis Jones, the new editor in chief of VICE, has been letting VICE attract more new readers to let them know that "VICE is not just a male magazine, but also a vulgar joke."

However, WWD's evaluation of AA's choice of doing this advertisement on VICE is "a strange move."

VICE magazine has always been known for its deviant and punk spirit.

What kind of effect can AA get in the VICE magazine when it launched the advertising of "Pro Women" to support women?