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Shenzhen Garment Pformation Has Made Remarkable Achievements: Local Designers Are Emerging.

2015/4/2 20:07:00 34

ShenzhenClothing IndustryDesigner

In the past more than 10 years, the pformation and upgrading of garment industry in Shenzhen has achieved remarkable results, achieving the leap from the original "three to one subsidy" to the independent brand, from the single export processing to the two markets of export and domestic demand.

clothing

The pformation of manufacturing to fashion, creative industries and cultural and creative products.

For example, the Shenzhen big wave clothing base has been upgraded to the big wave fashion creative city, which carries 30% capacity of Shenzhen fashion and creative industry, with an annual output value of tens of billions of yuan, attracting more than 300 domestic and foreign top fashion brand headquarters to settle down, becoming the "fashion Silicon Valley" of Shenzhen and even the high-end talents gathering and exchange cooperation in the fashion industry.

  

Shenzhen

The garment overtook the curve and made the global industry look at three points.

Nowadays, "Chinese women's clothing looks at Shenzhen" has become a kind of "logo".

Among the first tier cities in the country, there are about 10 stores and counters in Shenzhen's clothing brands, and 6 of the 10 domestic brands sold in the shopping malls of the first tier cities are from Shenzhen designers.

Women's clothing brands such as "Ma Fei Er", "Ying Er", "Song Li Si" and "pink wardrobe" occupy a key position in China's fashion industry.

At present, Shenzhen has become an important garment design, manufacturing and export base in China. It has more than 2000 garment enterprises, 300 thousand employees, 15 thousand fashion designers and more than 800 clothing brands.

Shenzhen clothing, especially

Women's wear

Actively integrate into the international fashion trend, attracting and cultivating a large number of top fashion designers.

They combine the leading international fashion design concept with Shenzhen's unique innovative thinking, and combine traditional Chinese elements to develop a unique way of original design.

At the end of 2014, at the APEC conference in Beijing, a "new suit" which was full of Chinese traditional elements and modern flavor made the world wonder. Its designers, two of them were well-known fashion designers from Shenzhen.

The famous designer Liang Zi and Luo Zheng won the Golden Summit Award, the highest honor of China's clothing industry.

The pace of Shenzhen fashion's "going out" is also accelerating.

In 2013-2014 years, Shenzhen appeared in New York fashion week for 2 consecutive years. It has been highly sought after by American fashion buyers, retail giants, fashion agencies, senior fashion critics and fashion media.

Xie Haiping, the cutting-edge designer, attended the London Fashion week for the two time in a row. He was widely praised by the European fashion industry. Deng Hao, the top ten fashion designer in China, made a brilliant debut in the fashion week of New York in 2013 with the original "flower demon" design style.

Shenzhen, the creative city and design capital, will continue to develop and expand the dazzling "Shenzhen power" in the fashion industry with its innovative spirit.


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