H&M Expands Its High-End Brand And High-End Brand.

New brands are gaining more and more money in fast fashion group and making more money.

For example, the fast fashion brand H&M's high-end branch brand COS London single store profit has exceeded its namesake brand H&M over the same period.

This prompted the Swedish retail giant H&M to make more chips on its high-end brands.

The latest report shows that its high-end brand COS and &Other Stories will open more branches in 2015.

The group said it aimed at the existing market for the new store.

It is understood that COS was in London, England in March 2007.

Set up the first flagship store.

The brand has its own design and procurement team.

COS currently has 95 stores in 20 countries in Europe, Asia and the Middle East.

Online stores are also open in 19 markets.

Compared with the same brand H&M of the same group,

It is endowed with more design elements, and the overall price is higher than that of H&M.

The first COS store in Asia was opened in Hongkong in 2012. In the same year, the brand opened its first store in Beijing. After that, COS opened stores in Tianjin, Chongqing, Chengdu, Hangzhou and Shanghai.

A fashion blogger, who declined to be named, told reporters that although the brand of H&M group was the same, COS's performance in the Chinese market was mediocre. Many people did not know that it was the same as HM.

"The design style of the brand belongs to the minimalist style, and the price is almost the same as that of the dispatch group (the parent company of UNIQLO), and a little more expensive," PLST said.

However, this person also pointed out that for fast fashion, this high-end brand branch line has always been "icing on the cake", mainly based on the main brand of hitting the people's price.

As of January 31st this year, the total number of H&M stores was 3541, compared with 3184 in the same period last year, and the number of stores increased by 357 in one year.

The fast fashion giant announced that it will open 400 new stores in 2015, mainly for the US and Chinese markets.

In the 2015, the fast fashion show was exceptionally lively. In addition to HM announcing its latest action, another British high street brand New Look was also preparing IPO, and said that the group had hired JP Morgan as a consultant to prepare for listing.

Meanwhile, at the same time, New Look announced that it would further accelerate China's expansion and plan to deploy 70 Chinese stores before the end of the next fiscal year, making China the second largest market in the group (counting the number of stores).