Costco To Take The Ocean Terminal Two Times Into China

On March 30th, Costco, the second largest retailer in the United States, has entered into cooperation with the import electricity supplier wharf, and sold its goods to the ocean terminal and shipped it through the Xiaoshan bonded warehouse in Hangzhou.

The insider came from a bonded importing logistics provider who revealed that in mid March, he discovered that the foreign terminals had secretly sent a shipment of goods from the Costco warehouse in Xiaoshan, Hangzhou.

In response to this case, the reply to CEO, Zeng Bi Bo, said that the two sides did contact, but the progress is inconvenient to disclose.

In search of Costco products on the ocean wharf, there were no suspicious stores opened by Costco, but some of the products showed that they were issued from the Hangzhou bonded warehouse in March 19th. These products came from a shop called cAgen, which is located in California, the United States.

It is understood that in October 16, 2014, Costco Alibaba's imports Electronic business platform Tmall international and opened overseas flagship stores, and in the subsequent eleven big promotions, two pieces of single products have achieved very high sales.

People in the industry say that Tmall international is working with Costco Taiwan instead of Costco headquarters in the United States. After the goods are packaged in Taiwan, SF EXPRESS is responsible for the whole logistics process.

As the originator of the chain store retailer, Costco has 72 million members in the world, and is the largest chain store retailer in the United States, the second largest retailer in the United States and the seventh largest retailer in the world. Strictly select high-quality brands, selected products, deep inventory, high performance price ratio, and seasonable seasonal seasonal exclusive products, which is the core of Costco. business model 。

Related links:

Online and offline integration development. Faced with the rapid development of the Internet, brand enterprises have taken the initiative to adjust and explore the integration of online and offline development. Some develop online special funds to avoid internal competition; others operate new brands on the line, open up new markets; others believe that the same price on the same line is the real O2O. The "three guns" will make the online product positioning younger and the design team adjust accordingly. In 2014, online sales increased from 68 million yuan in 2013 to 180 million yuan.

SPA mode. The fast fashion brand "Alston" implements the SPA retail business mode. The franchisee is only responsible for investment. "Alston" unify carries on the brand management; at the same time, increases the shop area, creates the super flagship store which is above 500 square meters. In 2014, the sale of "Alston" increased by 30%.

Lifestyle marketing is highly regarded. "Roley" home textiles, "little sheep" home textiles set up life experience shop, in addition, Roley home textiles is transforming to Roley home. Hongxing Erke, after the 2008 Olympic Games, put forward the "Life Movement", advocating "beautiful sunshine", repositioning the sports products and achieving the ultimate goal of "micro innovation". The achievement in 8 years increased from 400 million yuan to 6 billion yuan.

Shopping center. Some enterprises take the initiative to adapt to the needs of consumers and transform sales channels. For example, "nine herding" began to break through from department stores to shopping centers. "Seven wolves" began to shift from wholesale to retail, increasing the scale of Direct stores.

Advanced customization has become a new growth point. Whether it is the Chinese clothing enterprises in Hangzhou, or the seven wolves men's clothing enterprises, they have put forward the advanced custom business to bring high returns to enterprises. There was a queuing phenomenon at the "custom" shop opened in Shanghai. The "nine herding" trousers industry is a strong point, but there is no need to make up in the advanced customization business. In order to overcome this short board, we put forward the need to strengthen cooperation and differentiated development. The brand of "Shang Kai Kai" has also been tailored.