Will The Quality Of Clothing Fade?

Fast fashion brands such as ZARA, H&M, GAP and OLDNAVY, which can be bought in the shopping centers of Shenzhen, have been on the blacklist. These days they have become a hot topic in the local social media. Reporters learned that these brands were named by the authoritative departments, mainly because the fiber components of the clothes were inconsistent with the labels. The PR values and formaldehyde did not meet the requirements of our mandatory standards, and the problems such as color fastness, pH value, formaldehyde and azo were not qualified. because clothes The formaldehyde content and pH value are related to the health of the human body. For example, if the pH value exceeds the standard, it may lead to the destruction of the natural barrier on the surface of the human skin, resulting in burning sensation, causing bacteria, and easily causing various diseases.

Last week, reporters visited Jin Guanghua, KKM all, Futian Cocopark and other shopping centers in the city, because most of the local shopping centers were introduced. Fast fashion As a main store, news release from domestic authorities will, to some extent, hurt customers' enthusiasm for purchase. In a fast fashion brand store in a large shopping mall in Luohu District, reporters found that even in busy times, there were few customers in the store, in sharp contrast to the situation that had been hot for a while and needed to be lined up.

Some customers said that over the past year, they have noticed the fast fashion products released by authoritative departments. quality No matter what she reported, she was already a "iron powder driver". The reason why she came to visit is that fashion has some advantages in style. She came to feel the trend of fashion. Two, she buys more accessories for women now, but she certainly will reduce the purchase of clothing products.

A general manager of a shopping mall told reporters privately that the enthusiasm of local customers for fast fashion is indeed fading. Statistics show that the fast fashion store as a main shopping center of the shopping center has been hard to achieve in the past year. Some brands have had a serious impact on the sales of physical stores due to their online stores, and their ability to gather customers has been falling down after a chain reaction. This is quite different from the original intention of introducing the brand at that time.

The official said that many shopping centers now fall into a dilemma, because a few years ago, they spent a lot of manpower and resources to attract these brands to enter, including the provision of large areas of shops, patch up, and the signing of the bottom guarantee agreement for some big brands, and these fast fashion brands also spent a lot of money in decoration and operation. If the cooperation is stopped now, both sides will lose a lot. But if we continue to cooperate, the trend of fast fashion will be more obvious in the next one or two years, which will become a big hidden trouble for the shopping center operation. How to deal with this thorny business problem may test the negotiation skills and executive ability of the operation team.