Giorgetti Was Appointed Creative Director Of Pucci.

According to industry news, MSGM's designer Massimo Giorgetti will be appointed the creative director of Pucci, while Pucci's former creative director Peter Dundas has joined Roberto Cavalli. Massimo Giorgetti will join Pucci in April, and will debut in 2015 Milan fashion week in September.

　　 LVMH The chairman of fashion business and CEO Pierre-Yves Roussel said massimo Giorgetti has a brand new fashion understanding, his favorite color, and he is also keen on Pucci, "the chairman suggested. The new creative director will brand the brand younger and dilute the red carpet dress direction. "I think the brand will be a basic daily clothing brand, taking fresh and female sports as an attitude." The chairman added.

In September 2014, when the LVMH senior representative appeared in the MSGM show, there were rumors that Pucci was considering it. Giorgetti For the brand creative director, replacing the position of former Peter Dundas, at that time, the position of Pucci creative director also included Schiaparelli former designer Marco Zanini.

It is understood that Massimo Giorgetti will maintain its own brand of MSGM independence, and MSGM's revenue in 2014 is about $45 million. MSGM was founded in 2008 by Massimo Giorgetti, a Italy designer, with the intention of replaying the traditional style in a fun way. MSGM transforms all kinds of everyday clothes and fashions, and achieves a pleasing combination of striking and printing patterns.

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Whether men's wear or women's clothing, the high-end market is occupied by France, Italy and Europe. This seems somewhat unfair to Zheng Yonggang. In his view, whether the product design or quality (including the introduction of customization), and some of the world's major brands are not very different.

Zheng Yonggang thinks, "clothes become our level, I feel that there is no further improvement, almost." This dress, you are no different from Armani, in fact, it is like this. I think China has reached the pinnacle of manufacturing. It is only by our efforts (not enough) that there are ideological things in it. "

Zheng Yonggang said, "the fashion trend in the world is released first, then we follow. It's just a matter of how tight and tight we are. This is the gap, which is the gap between them and their prices. So the brand of Shanshan is better. A suit is three thousand or four thousand yuan. If a brand like Zegna, a very ordinary suit costs twenty thousand yuan. "

The core issue of China's clothing industry is brand. Zheng Yonggang pointed out that the whole operation mode of garment industry is different at home and abroad. "Our production and design are integrated. They are all segmented, sales are sales, designers are designers, production is production, and they are all segregated. So the division of labor may be better, because each paragraph is done more precisely. We now take all of them from China until sales are done by ourselves. So I think there is still a long way to go.