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Good clothing franchisees generally have the following characteristics: wide range of applications, large flow of people, high level of target audience.

In this sense, the lower level shops of the first grade commercial buildings are the best clothing franchisees. The commercial street brings the natural flow of people. In fact, some highly valued shops are often retained by developers as long-term investments and less able to enter the market.

We should realize that we can market In the form of sale, clothing franchised stores are often classified as second-class varieties and should be cautious when investing. The place where transportation is convenient and the flow of people is easy is the first thing to be considered. Therefore, the bottom shop is far better than the upper berth. At the same time, to distinguish the types of the pedestrian flow, the value of the leisure passenger flow is much higher than that of the traffic crowd. The former, such as the business center, entertainment center, the latter such as Tietong Road, is another important index. business Whether or not it is expected or not is important. customer Sources and so on, it is worth mentioning that the two sided clothing store structure formed by narrow streets is much more advantageous than the structure of double sided clothing stores created by wide roads. The flat structure of shops is also very important. On the one hand, it needs to have wider Facebook contacts with customers, and on the other hand, it also seeks the right pattern to facilitate the layout of the store.

Now, a lot of selling shops are located in the split shops inside the commercial buildings. I believe that this is one of the most risky factors in shops investment. Because located in the interior of a commercial building, it will be subject to the management and management level of the managers, and it will also be affected by other operators in the commercial buildings. In any case, first of all, we should choose street or near the entrance and exit berths, forming the potential of both inside and outside of the commercial building, and once it is available, it will always bear the brunt of the poor position.

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In order to avoid the remote environment, we should choose the location of the store according to the location of the shop and select the business area with frequent pedestrian flow and frequent commercial activities. The "business circle" is a circular consumption circle consisting of the location of the shop as the center and extending outward to a certain distance. Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles. The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes. The key is to determine the radius of each level. Take the shops located in residential areas as an example. Generally, the radius of 500 meters is the main business area, the radius is 1000 meters for the sub business circle, the radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes (see table). In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific shop requires first-hand household survey data as the basis for revision. Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.