CHIC2015 Leads Innovation Driven By Change

From March 18 to 20, 2015, the twenty-third China International Clothing and Accessories Fair

For the first time, it was held at the newly established National Convention and Exhibition Center (Shanghai) in Hongqiao Business District of Shanghai.

As the largest and most influential clothing and clothing brand exhibition in the Asia Pacific region, the exhibition area is 106000 square meters, bringing together more than 1200 brands in 21 countries and regions. It is estimated that there are 100 thousand professional spectators at home and abroad.

In 2015, when CHIC took place in space, it also welcomed the change of exhibition functions.

While holding the mission of promoting the development of China's clothing brand and market innovation, CHIC has also entered into the multi-functional composite era with the core of Commerce.

Functional adjustment, focusing on channel change

In the past 22 years, CHIC has been showing the pformation of China's garment industry, and has also promoted and witnessed the development of China's clothing brand and market.

Along the way, CHIC has always been actively promoting the channel construction and market development of clothing brands, and a large number of clothing brands have come out of the CHIC and have risen rapidly and achieved brilliant achievements.

But with the change of garment industry in recent years,

Faced with pformation and upgrading, from the previous single channel mode to multi-channel or even full channel mode pformation.

The channel resources of clothing brand not only integrate the traditional mode of joining and agency, but also pay more attention to direct, online and even intelligent terminals.

In view of this, CHIC also actively adjusts the exhibition function, aggregates more channel resources on the basis of the original functions, and invites the professional spectators at home and abroad, and promotes the docking of retailers, buyers, online sales and branding providers, so as to meet the diversified needs and innovation of enterprises.

In order to achieve the precise docking of Commerce and trade, the overseas audiences invited by CHIC this year are almost all over the world.

In the past two years, the professional buyers of famous shopping malls, including French old Buddha and so on, have gained an in-depth understanding of Chinese brands and achieved a number of commercial cooperation through the CHIC platform. Apart from the original French professional audience this year, CHIC also invited professional audiences from many countries including Japan, Korea, Singapore, Peru, Russia and other countries covering Asia, South America, North America, Eastern Europe and Scandinavia. The category also includes representatives of international famous shopping malls, buyers, brands, agents, importers and exporters and trade associations. With the gradual expansion of CHIC's influence in the international market, the invitation of overseas audiences has reached the highest level this year.

In China, the buyer mode is still a new channel mode, but CHIC has been paying attention to and promoting the development of the buyer system for many years. At the same time, it has trained a group of loyal buyers. This year, CHIC will complete the "buying system" through the "buyer's Day" activities and the "Starlight world" and other exhibition enterprises.

In addition, CHIC not only recommends excellent buyers to more exhibitors, but also provides new channel resources for brand development. Through the earlier salon activities, more agents and franchisees are aware of the commercial value of the buyer's mode for their future development, thereby promoting the pformation and innovation of the channel mode.

CHIC2015 will rearrange the terminal channels to allow more exhibitors to understand the buyer's system, so as to generate more business value and provide more effective channel resources for the development of China's garment industry.

At the same time, in the aspect of organizing activities, CHIC will also deepen the pformation of channel, a series of business forums to discuss channel innovation, such as "store revolution in the future" and "multi brand store in China".

As the "weathervane" of the domestic garment industry, CHIC has been working hard to promote brand channel innovation practice and exploration, and there will be more new channels and innovative ideas to collide and ferment on CHIC.

For the core exhibition, CHIC hopes to build more platforms to help channel reform and innovation, and help garment enterprises to seek more opportunities for success in the future development.

Aggregating resources to meet multiple needs

CHIC has always been at the forefront of industrial change from its initial business platform to multi-functional complex platforms such as channel development, resource integration, market inspection, release of trends, cross-border cooperation, international exchange and cooperation, and capital docking.

Moreover, in order to better serve the integration of resources within the garment industry, CHIC2015 has made efforts and innovations in docking with the manufacturers, integrating industrial clusters, and developing brand cooperation at home and abroad.

In order to meet the changing industry and market demand, CHIC2015's overall layout, shape and function have been innovating and adjusting.

This year, on the basis of the original men's wear, leisure sports, women's wear, children's wear, leather / fur / feather clothing, clothing accessories, supporting resources and eight professional category exhibition areas of overseas exhibitors, there are also four new feature exhibition areas: "Starlight world", "link future", "design power", "ODM intelligent manufacturing", and four new exhibition exhibitions.

In terms of industrial clusters, CHIC2015 will welcome the "master" again.

Shishi Pavilion, with its "next stop Milan" appearing at CHIC2015, echoes with the stone lions Pavilion of fabric exhibition; Haining, Tongxiang, Tong Er Bao and other domestic industrial clusters also take the lead.

The heavy attack has become the beautiful scenery of the exhibition area. At the same time, a number of cluster promotion conferences and conferences will explain the new initiatives made by industrial clusters in promoting the development of garment enterprises from the perspective of industry, and provide ideological integration for the development of industrial clusters.

This year's overseas brand exhibition hall, such as France, Germany, South Korea, China Hongkong, China Taiwan and other exhibitors, is still strongly exhibiting. It has attracted Canada (Quebec) and Peru Pavilion for the first time, and the number of exhibition groups has increased to 9.

At the same time, in order to further carry out the layout of the cooperation, the Shanghai international brand shoe leather exhibition jointly organized by the Italy national Footwear Manufacturers Association, Hannover Milan Exhibition (Shanghai) Co., Ltd. and Italy Milan exhibition company also appeared in the form of CHIC exhibition, which fully displayed many links of the Italy fashion industry chain. Since 2010, the Korean Pavilion has joined the CHIC in the form of "Korean fashion exhibition". This year, more brands of Korean women's wear, men's wear, underwear, fur and fashion accessories have been added to the exhibition, trying to show the beauty and sensibility of Korean fashion enterprises from all aspects.

There will be a new upsurge in brand cooperation and development at home and abroad.

In addition, the China International Knitting Fair has been held for two seasons a year since 2015. The spring exhibition has been unveiled as the CHIC exhibition. The three CHIC- trend brand exhibition has been held this year. This year, it will lead more tide cards to return to the "tide ecology" of CHIC and seek the multi trend fashion aesthetics. The four exhibition of CHIC2015 will bring more international and domestic integration.

Chain industry helps innovation and upgrading

CHIC has always been in the forefront of industry development and pformation. This year, moving to Shanghai, we will focus on the docking of upstream and downstream resources of China's apparel industry chain, and achieve the big industrial resource platform through the new combination of "spring joint exhibition".

This CHIC will be jointly organized with China international textile fabrics and Accessories Expo and China International yarn and textile exhibition. From this, Shanghai has ushered in an integrated platform which represents the highest level of Chinese textile and garment industry, the most international competitiveness and influence, and serves the whole industry chain. "Spring joint exhibition" will provide more efficient and convenient services for apparel enterprises to integrate upstream and downstream resources, and garment enterprises will also face to face with other upstream supporting enterprises in other exhibitions to achieve effective value links.

In terms of activities, the highlight of CHIC2015 comes from the 2015 China Clothing Business Forum gathered by 21 professional forums.

Starting from March 18th, the 21 sub forums of "opening and difficulties in fashion industry pformation", "how to make revolution in garment manufacturing industry in the Internet Era", "consumer insight and customer relationship maintenance - to enhance the management of clothing brand management" will be presented in a comprehensive manner. The solution will be awarded to the experts, and 21 industry experts will answer the questions at the scene, so as to catch up with 2015 of China's apparel industry.

At the same time, a number of fashion trends, press releases, fashion shows, trade shows, decentralized seminars and many related activities will break out in 3 days, displaying the trend of fashion to meet the diverse needs of Commerce and commerce, and achieve the great industrial resource platform of China's textile and garment industry.

Under the "new normal", the Chinese garment industry has entered the stage of "slowing down in scale growth and speeding up quality".

In order to promote the innovation and development of the clothing industry, cooperate with the enterprise market and enhance the competitiveness of the industry brand, CHIC will continue to innovate service as always, provide strong support for the integration of clothing brand channel resources, lead the industry deep change, promote brand promotion and value remolding.