The Textile And Garment Industry Is In Recession, And The Underwear Industry Has Performed Well.

Many business operators say that the way out is to set up their own brands and expand the domestic market.

From the pition from ordinary products to brand operation, brand underwear enterprises will have more advantages in this market competition. Branding is the only way for the development of underwear industry. "

"Facing the trend of improving underwear industry, we are ready and have enough strength to face the test of the market."

Chen Jie said, for enterprises,

It is a platform for displaying brand image, and also a platform for investment and sales.

The company's participation in the exhibition is mainly about displaying the brand image and displaying the products. The key is the "flower umbrella" brand of men's underwear and socks.

Underwear series products include modal series, Tencel series, bamboo fiber series, pearl fiber series, superfine nylon series, viscose fiber series, elastic cotton series, pure cotton series and so on.

Socks series products include towel sports socks of different ages, grades, gentlemen socks, boys and girls leisure socks, student socks.

I believe that with the awareness and reputation of "flower umbrella" brand, men's underwear and socks will quickly attract customers' attention and then layout the domestic market.

"For large enterprises, the needle will be the showcase of brand image and strength, as well as the stage to display new technologies and products.

For small businesses, the exhibition is a good classroom to understand the market orientation, industry trends, and learn from leading enterprises in the industry.

China needle association is not only a good platform for trade negotiations, but also a necessary soil for the development of underwear brand enterprises.

The underwear brand spends the head door, Lin Shui Mu says.

Lin Shuimu believes that as new

If we want to stand out in the competition of strong competitors, we must rely on influential platforms so that agents across the country can get close contact with brands and products, which is much better than running alone.

It is exhilarating that in 2014, for the first time in the exhibition, flower orders were harvested, and won the "best brand award" and "best Popularity Award" issued by the organizers of the Chinese Acupuncture Association, becoming the new brand highlight of the ninety-sixth Shanghai China Acupuncture Association.

As the first platform to formally launch the market, flower needle has played a very good role in expanding the market and has established a cooperative relationship with some agents. This exhibition hopes to display the latest products, expand the popularity of the brand, and recruit agents in key markets.

In 2015, the product will be further adjusted and innovating in product development to make products more suitable for market and consumer needs.

The overall image of Hua Du will be further upgraded, and the layout of the brand strategy will be more comprehensive and in-depth. The cooperation with provincial agents will be more meticulous, whether from service or terminal strategy.

China

Most enterprises are mainly small and medium-sized enterprises, many enterprises have been engaged in foundry business for many years, and lack of experience in brand development. This is particularly prominent in the small underwear industry.

At present, the textile and garment industry is undergoing upgrading, and the whole industry is calling for brand and design.

The era of small underwear enterprises competing for processing orders has passed.

Nowadays, small underwear exhibitors are confident that we are not going to do the generation processing, but to expand the market and improve the sales network with their own brands.

Most of the competitions are design, large series of new products, small exhibition hall, small underwear enterprises are trying to design "cash", and integrate more fashion elements into the design.

At the same time, industry experts pointed out that with the increasingly fierce market competition, the rising cost, the gradual pparency of underwear prices and the gradual upgrading of the national economic level, the share of low-end underwear products will be more and more crowded.

The demand for high-end underwear with high fashion and material quality will be higher and higher. The market share will also be higher and higher. The growth rate of medium and high end underwear will also exceed the level of underwear.