Only Selling New Old Money Is Easy To Be Pressed.

It is the most loathing animal in the world.

Once new models are listed, the old ones are easy to be pressed.

Shopping guide complains that the broken code is not good enough to sell. Why is the shopping guide just willing to push the price code? Because he does not need to remember, there is no "risk".

Countermeasures:

1, staff mobilization.

Sales should be based on

And wear cycle, and should first push the old money and push the new model, so that the impression that the shop will give customers will always be new.

2.

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When shops are on new products, they do not put all the new products on one season at a time, but they are divided into several times according to the characteristics of the products, so as to bring some peaks to the turnover and avoid the backlog of previous goods. For example, the autumn clothing can be loaded three times in the early autumn, mid autumn and late autumn.

When the new sales season has not yet arrived, the new sample is mainly to support the sales of the old ones, and the new ones should be controlled below 30%.

3, new and old matching.

Make some old and new matching schemes in advance, promote them in the staff, and encourage the staff to complete the sale of complete sets.

In order to promote the sales of the old ones, employees can be "allowed to give profits" to motivate their employees, such as "selling a coat, rewarding 5 yuan", "a set of matching clothing sales, a reward of 10 yuan in cash" and so on.

Related links:

1, the store rate is low, big gap with the competitors - give yourself twenty minutes, go out of the shop, enter the competitor's shop, see what the guests are buying, then go back to your shop and see if our main goods are the customers' needs? If not, immediately tune up.

If so, the guests will definitely enter the store.

2, the weather is bad again - as long as there are people on the street, there will be demand. Can our shops and goods meet the needs of the guests? Do you observe carefully at the front of the shop and in front of the window? Is there any adjustment plan?

3. low turnover and poor purchasing power. How much time do you need to teach your skills every day? Are you just waiting for business or even chatting with employees?

4, after adjustment, there is still a gap between business and ideal.

VIP development, store VIP maintenance, activity notice, new product advisory notice, SMS, telephone invitation, have you done all these?