Interpretation Of The Decline Or Rebirth Of The Garment Industry

2014 (lunar calendar) will soon be over, and we will usher in 2015.

Then, in the past 2014 years, what has happened in the clothing industry has confirmed the arguments put forward in the article "degradation or freshmen of the foresight 2014-- clothing industry"? It is not necessary to get the correct conclusions without much intelligence quotient. People who read the article naturally understand: the clothing industry in 2014 is exactly what the article says.

Many people may not want to know what will happen in 2015. They have been entangled in why the clothing industry is in deep trouble.

Just sexy marketing, there are two micro-blog on micro-blog, which can be used as an answer.

First, the source of domestic clothing predicament: external causes: 1, the downturn in the economic environment.

2, the pfer of consumption channels brought by the electricity supplier.

Internal causes: 1, the lack of brand core competitiveness.

2, the trap of comprehensive homogenization development.

3, unrestrained channel expansion.

4, the brand has no soul.

Conclusion: 1, internal factors are the key to the predicament, and external factors are the help of difficulties.

2, existing thinking can not help solve difficulties.

3, big shuffle is inevitable.

Traditional industry observation

The second is: Women's clothing closes up. The brand has to release all the conditions to expand its business, and the 100% return mode, all the decorating props and rent subsidies can't save the company.

In such a market environment, do franchisees still dare to join in? The crisis of women's clothing is not a problem of joining the policy, but a total outbreak of the accumulated development pattern over the years, and many women's clothing brands will go bankrupt.

Some people ask, what exactly are these conditions? Answer: 1, research and development of Shanzhai, 2, imitation of products, 3, development of arbitrary, 4, extensive management, 5, poor construction, 6, backward personnel, 7, strategic lack, 8, tactical confusion, 9, conservative thinking, 10, innovation on mediocrity.

Many people blame the impact of the electricity supplier on the current decline of the clothing industry, which I have always said is wrong.

The impact of the electricity supplier is only an external cause. It only changes the shopping path of customers.

But at the same time, it has enlarged sales performance, and those who are in the physical channel are in a big way.

Still, it has made amazing sales results on the electricity supplier.

That is to say, the root cause of the downturn of the garment industry is the internal cause of the garment industry.

The various problems accumulated in the development of garment industry these years seem to be a gunpowder barrel. The electricity supplier is just a spark. The two meet finally detonated.

The gunpowder barrel of the crisis finally got out of hand.

There is a set of clothing brand data to show how dangerous the barrel is, and also from the sexy marketing micro-blog: in the first half of 2014, 347 stores were closed.

There are 73 stores, 53 Hinur stores and 46 stores.

Giordano closed 74 retail stores in the three quarter.

In 2013, seven wolves shut down 505 stores.

There are 88 stores in IgG and 38 stores in Esprit.

Giordano stores 165 stores.

Traditional industry observation

The brand failure of the garment enterprises in Fujian and Zhejiang provinces and the loss of the owner's running are the fatal lethality of the clothing industry.

To be sure, the powder barrel of the clothing industry will continue to explode in 2015, and the clothing brand will continue to fail.

The powder keg in 2014 is only a small area to release the power of the explosion. The explosive equivalent of the powder barrel in the clothing industry in 2015 will surely make people even more speechless.