Cross-Border Electricity Providers Difficult To "Independent" In The Russian Shoe Enterprises Set Off A "Defensive Battle"

Analysts still take a wait-and-see attitude, and give the anticipation of bitter life. In fact, the devaluation of the ruble has had a great impact on the export of shoes in China. For the enterprises in Wenzhou, Sichuan and Quanzhou, where Russia is an important export market, the hard winter has become their real feelings.

It is understood that at present, China's cross-border e-commerce enterprises mainly export 6 commodities to Russia, including clothing, electronic products, shoes, bags, auto parts products, jewelry, and sellers are mainly concentrated in Jiangsu and Zhejiang provinces and Shenzhen.

In the case of ruble's depreciation and commodity price unchanged, the RMB exchanged for rubles with the same income will be reduced, causing direct economic losses. According to a Russian businessman, cheap goods sold on China's cross-border e-commerce sites are important reasons for attracting Russian consumers.

Even when the price of the US dollar remains unchanged, even if the ruble falls sharply, Russians will have to take out more roubles to buy the same goods. At this point, the price of cross-border e-commerce sites has no advantage over Russian local stores and e-commerce sites, and Russian consumers who are very sensitive to prices should buy them.

Part of the operators of Russia's cross-border electricity supplier shoe dealers said that the price tag on the website basically uses rubles, and the impact of the ruble's depreciation on them is very large. If the price of the rouble is not raised, the more goods they sell, the greater the loss will be.

"The city gate is on fire." Ruble's depreciation to China in Russia Shoe enterprises It is "dangerous." It is reported that Wenzhou people have 36 production enterprises and more than 50 trading enterprises in the Far East. At present, they are also trying to protect themselves, on the one hand, to reduce production, and on the one hand, to raise product prices appropriately.

One for a long time Russia Businessmen in leather shoes business lamented that the ruble depreciated too quickly, and it was a dilemma to pinch it in the hands and sell it quickly. It is more difficult to sell prices, so we can only make preparations for reducing production and protecting prices.

It is reported that Anta PEAK and other more than 200 Russian companies in Fujian have chosen to discard their roubles and queue up for dollars in the bank. Some veteran foreign trade enterprises should learn from the experience that they require the Russian businessmen to share the exchange rate risk and get the order, then they will go to the bank to handle the long-term settlement business, so as to lock the order profit. In addition, financial experts suggest that exporters can avoid risks through a range of financial instruments, such as forward foreign exchange.