How To Pform Garment Wholesale Market Into Brand Clothing

(1) first, the operation and creation of a clothing brand requires sufficient capital and management experience.

Many foreign trade enterprises do not have enough strength to participate in the domestic market competition pformation processing and production.

Most of the enterprises in China are typical "processing enterprises". Foreign trade clothing is generally small and medium-sized. Foreign trade clothing enterprises, most of them are small and medium-sized enterprises, and most of them are typical "processing enterprises". Because of the low labor cost in China, their production capacity is relatively strong. While concentrating on production, enterprises have basically not invested in product design and marketing, and their structure and mode are relatively simple.

The vast majority of enterprises basically form a "business oriented" business model. Generally, they rely on salesmen to order foreign trade orders to solve the problem of orders. They are only responsible for production and processing to enterprises, and there is no need to invest in sales and product development.

(2) the factors affecting foreign trade clothing management are the lack of marketing organization and the channel of clothing sales.

In addition, the number of exports is relatively scarce and the overall quality is not up to the mark, as some do not need too many marketing strategies and management means, as long as they can meet the general requirements of foreign customers, like some high-end customer needs basically can not be met, in most people's eyes, as long as it is to get the order, even if the sale is completed.

A common phenomenon is that the boss of a company is the biggest salesman in the company. Compared with the development of the market, it is not suitable for these people.

(3) the lack of ability in clothing research and development is very important.

The mode of operation of general enterprises is to produce large single products for foreign trade clothing management, and to design, craft and product.

It will not be too demanding, nor will it take the initiative to design and develop new products.

Various factors lead to successful pformation of clothing brand enterprises.

Clothing brands are few and far between, but why are friends confident in deciding on clothing pformation? On the one hand, he looks at this problem from a long-term perspective. On the other hand, his understanding of clothing operation has reached a level of perfection.

But it is far from enough to create a clothing brand in China.

Found

First of all, we must get rid of the misconception of imitation. As we all know, the phenomenon of "plagiarism" in fashion female pfer is very serious, and the market is in the stage of ebb and flow. In order to prevent plagiarism, many fashion brands with taste and potential will choose to buy Fabrics, use expensive production lines, or postpone the new listing time to avoid being imitated.

For a clothing brand or clothing category to develop in the long run, it is necessary to create its own unique style.

Although LV sometimes adopts some of the most popular fashion elements, its basic style remains unchanged.

1, integrate resources and establish a rapid response mechanism.

Including the establishment of a sound information feedback mechanism, timely monitoring of the sales of each specialty store, the understanding of customers' acceptance of the latest products, which products are salable, which are unsalable and which products are listed on the wholesale market of clothing, so that enterprises can better configure the next design and production resources according to the needs of customers.

2, attract excellent talents in garment industry.

Professional fashion designers can bring fresh blood to enterprises and keep the preface of enterprises and fashion consistent.

3, it is also a good choice to open some flagship stores in large and medium-sized cities.

In general, large and medium-sized cities have relatively stable consumer groups, which are basically at the forefront of fashion.

A flagship store can also display the brand culture of clothing brand to a certain extent. The cultural connotation and individual strength of a brand can be expressed in a variety of ways, thus laying a solid foundation for the next stage of franchising.