Clothing Marketing: How To Solve Brand And Quality Problems

When the guest said, "I have bought your clothes before, and the quality is not very good. What can I do? Such a guest can tell you what she really thinks, and I don't think it's a bad thing. At least, she once felt that our goods could be patronized again, indicating that she had not completely lost confidence in us. Admittedly, our products come from many manufacturers. There will be a certain gap in the processing technology and level. There is absolutely no quality problem.

Solution: first of all, after asking for advice, she would like to say that she should listen carefully to what quality is wrong with her, and what is the problem. Then she must be very sincere, and give her feedback to the company, so that the manufacturer can pay attention to it in the future. At the same time, it is important to convey an important message to the guests: different batches of clothes are more or less different in workmanship and fabric. We are a responsible big company, and the clothes sold are within the specified time limit. To eradicate the present, customers want to buy and worry about buying.

Customer asked: How did you sell the brand in XX? Our store was produced in the form of bulk goods and boutiques. Looking at our beautiful decoration, neatly displayed and ubiquitous shop name signs, many people think we sell products on shop names. This is normal, with a little explanation.

Solution: it can be said: Oh! We are a large clothing company in Guangzhou. There are many chain stores in the country. In XX City, XX city and XX County, there are our stores (mainly around our own, where the guests are familiar). Because of the wide spread of our shop, there are many strong manufacturers taking the initiative. Join in 。 We sell both our products and other famous manufacturers' products. At present, our own manufacturer's new products haven't arrived yet, so you can't see them yet.

The customer said, "yours." brand How did I not see it before? When customers choose goods or shops that they are interested in, the brand is always impressive. In a place, whether our brand is popular or not is not related to the length of shop opening, the choice of wharf, the style of decoration, and the style of classics. Especially when the new store opens, in a strange area, the guests have a new understanding process for us, and we need to take a certain amount of time to perceive and run in.

Solution: we are a chain store across the country, and we have many provinces. Image shop In the city of XX, we have just opened. You may not know us well before you open up business. This way, can I introduce you to you?

The guest asked, "how do the shops next door have the same clothes as you? The price is cheaper! The customers who like shopping and the familiarity with the local goods structure are far ahead of us. What kind of styles are there? What are the prices? They can be counted as a family. Our sources of goods are broad, and we can get them. People can also sell them. The good goods are spreading very fast. Where there is KFC, there is McDonald's, which is a world of commercial wars, and no one wants to eat alone.

Solution: our products are all from regular factories, which are uniformly distributed by the company. I do not deny that some popular styles have the same, classic or even pirated products. The fabric of those goods is quite different from that of our genuine products. It is not a connoisseur. The products of our shop have always been sold well, and our customers are always patronized by many of them. They all know.