How Should Franchising Companies Do O2O?

The first mode: with the help of the third party platform, mainly through Jingdong and Ali Tmall. There are two successful enterprises in this category: one is "you want to find it" and the other is "Pathfinder", all of which are listed companies in Shenzhen's venture capital listing chain, which are listed on the list of two. When a business of this kind is done through the third party platform, the problem usually is that there is a conflict of interest between the sale of the third party platform and the sale of the entity store. It is very difficult for this interest to be solved well, and the "Pathfinder" is doing well.

The second mode: also through the electricity supplier to do, but there are differences. For example, like "nine herd king" also joined in the sale of products in the electronic business platform Tmall, and products sold in physical stores are not the same. In the electronic business platform, he used a model product. He used another model product, but the brand was the same. It is the product you bought in the electricity supplier, the entity store is unable to buy, the product bought in the entity shop, the electronic commerce platform is also unable to buy. In fact, it is to make a distribution through the electronic business platform, and coexist with the entity store.

The third mode is to build one. Shopping Mall 。 Such enterprises such as Guangdong's "Mei Yi Jia". They used to spend a lot of money to build their own online shopping mall, but this mode has not been successful. Mei Yi Jia has invested a lot of money in it, but it has not achieved better results. The reason is that traffic is difficult to obtain. Traffic volume is a big problem in its commercial city, so it is difficult to transform and introduce it.

The fourth mode: drainage through the Internet. The more successful model is called Shang pin home allocation. He built a special website called "new home network". That is to say, a company has built a website similar to a small portal, through web site to import and drainage. Through this website, it brings a good sale at the terminal. Another enterprise is similar to the commodity house, and is also home furnishing. What's different is that he built an online shopping mall and sold it on his own product model. This company is called "cool living". His core product is a Rubik's cube children's home product, which is sold online, paid, and then installed offline. In this regard, the "new home network" is still only a drainage and diversion function, and no payment is realized.

The fifth model: Mobile Internet After the emergence of online franchising, mainly through the circle of friends to complete online and offline sales. At present, there are better ones like the "ten year old" mask, which can achieve several hundred million a year. Including ZTE mobile phones, is also using this mode to do. Through everyone's circle of friends to complete the sale.

An enterprise does Franchise chain It will be better to combine O2O with your physical store, depending on the actual situation or product characteristics of your company. After the mobile Internet comes out, many enterprises can also adopt the mode of micro businesses and micro stores. At present, the mobile Internet is using more friends circle. Distribute through friends circle. In the future, it is possible to join through a micro shop, and slow physical stores will weaken.