Store Operation Skills: Recruiting To Increase Shopping Center'S Popularity

There is no doubt that the predicament of traditional retailing is not accidental. In addition to the declining interest in retail business, the impact of e-commerce, marketing strategies, profit models, and increased management costs, the traditional way of promotion is also a major reason for its slow development. Then, what are the general strategies of retail promotion under the new market environment?

Formula 1: hunger promotion

Let consumers feel that the number of purchases is too small.

The supermarket will impose limited and limited sales on some day, sometime, and let consumers feel "not enough" or "too little" every time, which will prompt him to "uninvite" next time. Not only will he increase the popularity of the shops, but also increase the frequency of the customers' visits, so that they can have the habit of spending time shopping centers. For example, "shopping center 8:00-9:00 hits 90 percent off of the products within a day", so that customers can rush to buy.

The second type: the use of "child interest" promotion

- play the "child" consumer card, drive

A sample survey of urban youth consumption by a multinational consultancy Market Research Company: first, the monthly consumption of urban children is up to 897 yuan, accounting for more than 30% of the total household expenditure; two is the driving role of children in adults (family) consumption; three, the proportion of only child families in the city is very high, and children become the "overlord" of the family. The whole family turns around the children, and the role of family consumption is changed from "influencers" to "initiators" and "participants", even the decisions of family shoppers.

For example, in order to attract children, shopping centers can provide free photography for children, increase children's entertainment places, free children's songs, perform children's fun shows, live angry birds games and so on.

It can be seen that the retail industry should try to increase children's interest in the shops. As long as the children are happy to enter the shop, parents will be forced to come. They will not only cultivate children's loyalty, but also increase the flow of the shops, and they can also boost the sales opportunities of the retail industry, thus achieving the effect of "one arrow, three carvings".

The third type: "roll dice" promotion.

Giving consumers an entertainment shopping experience

Shops carry out the daily "swing" shopping activities, the specific method is: each customer, there is only one opportunity, when the customer shaking points corresponding to three "2", three "4", three three "6", you can enjoy the "preferential 30%" opportunity, so that customers can feel happy, customers will be willing to light this shop, will bring opportunities for shops to generate income.

Customer participation in interaction benefits him more and feels that shopping is "interesting".

Let the shopping center have a stable source of tourists.

Shopping centers use the "58" number of "my hair" meaning, so that shopping centers and consumers think that the "lucky number", customers who visit the store, as long as the consumption of more than 58 yuan, will send a discount card, then customers can enjoy 5% products discount as long as they hold a discount card. Once a person who consums more than 100 yuan, he will send the "Top Dollar Card", and collect all the 8-10 cards in the first year, and send a gift of the "beautiful new year" gift. Over 10 of the year, 2 pieces of "exquisite gifts" are sent, so that the shopping center has a stable customer source, which not only achieves the goal of attracting customers, but also allows customers to repeat into stores and increase "repeat customers".

Fifth: full 600 meters of oil

Increasing consumer shopping times

For every shopper who patronize the shop, with a shopping ticket, the consumption amount of 600 yuan or more than 600 yuan per month, at the end of the month, they can exchange a bottle of hardcover cooking oil worth 20 yuan and 5 kg of refined packaged rice with a small ticket to the shopping center at the end of the month, and send 5 kilograms of packaged rice to consumers whose consumption amount is over 500, but not enough to 600 yuan.

This kind of sales promotion method is substantial, and it enables consumers to actively shop.

The sixth form: consumption "meets 10" means gift giving.

- increase shopping center traffic and customers

No matter what items the customer purchases, the shopping center will give gifts as long as the consumption amount is "10". Gifts will vary with the multiple of 10.

For example, suppose that a total of 10 yuan consumption, send 2 eggs, 20 yuan to send 4, 30 yuan to send 6, and so on.

(gifts can be determined according to the physical price of the shopping center, it can be food, or other small commodities: living gargle, electrical appliances, etc.)

The seventh type: choose the exact product to be a sniper.

Digging up rival customers to intercept potential

Learn about the names, prices, discount points, gift gifts and promotion methods of other shopping centers around the world, and develop effective sales promotion programs. The same products must be 2 percentage points more expensive than competitors, so that customers in the same industry will be attracted to their shopping centers. This method aims to attract potential consumers and intercept customers.