Gan Zhiquan: Making Simple Smart Children's Smart Shoes

To see the brand of "Budiu" is really very good.

It is recognized as "Baidu", but not really. This smart hardware brand that can be understood by "homing" as "lost" or "not lost" is one of the most reliable intelligent hardware projects I have ever seen.

The product is simple, and children's anti lost smart shoes are located in children aged 3~8.

I saw several co founders and their products at a business incubation base at Beijing Institute Of Fashion Technology.

Seeing the object, this product is more simple than I think, because the intelligent children's shoes in the mind should hide the anti lost modules in the sole and let you know your child's location remotely.

Budiu's practice is simple and crude. Many small pockets with zippers are sewn directly in the position of the tongue, and the module is put in.

But I think the Budiu products are quite reliable in 2 ways.

The first is the product itself, which combines traditional products with intelligent hardware.

In its founding team, Jeff (Gan Zhiquan) has many years experience in overseas fast selling products, and also has one child, one girl and two children. The product director is also the chief designer Jin Zhe (team member called three fatter), who has worked for many years in the traditional shoes (Li) industry (Ning) enterprise, and is very aware of "shoes" itself.

Listen to Jin Zhe, this product, which they call 1, has made several negation in the original design. The shoelace was originally set up and the children used it too cumbersome. So trying to use the Velcro buckle design was still too troublesome, and finally changed to the current "one pedal" design.

This kind of shoe design is popular in children's circles, such as Adidas's caterpillar shoe.

What needs to be done is enough strength for the wrist opening of the shoe to ensure that the pedal is pushed repeatedly and not easily reduced.

Finally, the one-step shoe upper design is made, with no stitching joints on the upper.

And the design of the anti lose module through the "small pocket" is purely for replacement.

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So, if we get this module, Budiu's shoes and ordinary children's shoes will not have two kinds, so that traditional shoes can be intelligently damaged.

Two, the pricing method is relatively easy to accept.

The pricing of Budiu is neither the free mode of the Internet nor the brand model of the tall.

Jeff said his idea is to borrow American carriers' AT&T fees and charge them on a daily basis.

So the Budiu price is set at 1 yuan / day, that is, 365 yuan, which can get 2 pairs of shoes and an anti lose module.

In this way, even if the reliability of anti dropping is first, the shoe itself is also very practical.

Gan Zhiquan's team is mostly post-80s, but not the kind.

The team was very low-key and when discussing their module, it has been emphasized that this is the 1 edition, which is still being improved in many places.

The weight of this 1 edition is about 30 grams, which is already very small, but not light.

Compared with the 360 child guards and utalife, I have a relatively large number of children's anti dropping products I contacted before.

However, Budiu added GPS and base station positioning at the same time, and the accuracy was controlled at 5~10 M.

Jin Zhe said that the volume of their 2 edition will be reduced by half.

Gan Zhiquan said that their products had been spread in the circle of friends and other channels, and 3000 pairs were scheduled to go out. This is the earliest quantity shipped.

It will also be sold on the east of Beijing this month (18).

Budiu's team is a relatively balanced combination, in addition to the previous designer three fat (Jin Zhe), good market and channel CEO Jeff (Gan Zhiquan), and Baidu from Internet Co and other Daniel are doing cloud and software technology support.

Budiu's software experience I haven't got in touch with yet, but from what I know about my team and products now, my feeling is that this kind of quality that ensures traditional products to be guaranteed, and at the same time let it undamaged with intelligent personality, and at the same time make it easy for consumers to accept, it will be a shortcut for intelligent hardware to enter the mass market.