How Do Garment Brands Successfully Manage Franchising?

1, the win-win concept of clothing franchising management

The win-win concept of franchise management is the premise of establishing a franchise management system, which determines the management concept and service concept in our operation. This directly determines the way and method we run a project, and ultimately determines how our headquarters can formulate the franchise management policy and how to provide various services.

Then, before establishing an advanced franchise management system, we must consider from the franchisee's point of view, from the franchisee's point of view, to experience how to build a win-win concept rather than just building a win-win concept from the perspective of the owners or operators, and finally become a win-win concept and a single win in behavior.

Brand positioning and brand management are one of the effective ways to expand the market and reduce price competition.

In terms of franchise management, we must ensure that a unified image is created for the brand.

Brand positioning determines the customer base of our clothing and the sales city we are targeting.

Brand management is reflected in strengthening the brand target group, expanding market share and effectively fighting the competitive brand.

Therefore, regardless of brand positioning or brand management, the basic starting point is franchisees of franchisees. They can display consistency in signs, decoration, advertising, commodity prices, management quality, personnel education, commodity procurement, etc.

3, the whole mode of commodity rule.

The store's performance is the highlight of the management chain store management.

All goods, facilities, exhibitions, personnel, etc. are displayed through this space.

The expression of the atmosphere in a shop is the first impression of customers.

Therefore, external signboards and interior furnishings should be coordinated with the established brand positioning.

When performing any brand selling performance, when considering the commodity planning and decorating facilities, it is necessary to have an overall commodity planning mode (including commodity composition, characteristic performance, location allocation, etc.), and then design and decorate to match the special features and styles of all kinds of goods or stores, and to put them in the use of facilities and appliances.

Therefore, at the time of the store planning, the selling mode of various chain systems must be established first.

And when the chain is actually launched, we should make flexible adjustment and configuration according to the store structure and the characteristics of the business district.

Only in this way can we maintain the image of a unified store and facilitate the promotion of management.

Other more detailed problems are to match the image of the entire store. In the setting of commodity location, the use of customer lines, the display of display, the effect of color lighting, and the implementation of shop heads, etc., all of them must be linked and combined according to the set of "commodity positioning" and "store image", so that customers who come to shop can feel the sense of unity of brand chain immediately.

This is a topic that can not be ignored in the establishment and performance of the franchise management system.

In other words, the performance of chain stores in order to achieve the effect of the whole field, and the demand for effective brand identity and management as well as the establishment of "store concept" and then the effective unity of the whole image are not allowed or lacking in operation.

Of course, the performance of the store is not enough. It must be further integrated with the management function.

In fact, how to realize the win-win concept of joining management is our joining management management system and service system.

Affiliate management is not only a simple way to make use of customers' funds to develop their own brand together, but also to provide services for joining customers with their mature management system and service system.

In order to ensure that all franchisees under the unified management guidance of the company, effectively excavate the local market, generally speaking, personnel management system, training service, market planning, logistics management system, information management, operation analysis, promotion management, VI system, commodity (raw material) management system, store management system, pportation distribution system and so on, all constitute the matters that the management can not lack.

This often launches the key point that is easy to be neglected when joining management. That is to say, we only see the surface of commodity management, and neglect the essence of real success. The combination of these essential forces is the joining management management system and service break which are generally not easy to see.