5 Years Of Sales To China Is Two Times Faster. How Did UNIQLO Succeed In China?

According to reports, operating apparel brand The sales of Japan's fast retailing company of UNIQLO in fiscal 2013 (up to August 2014) has exceeded 1 trillion yen, and has proposed a grand goal of reaching 5 trillion yen in fiscal year 2020. The key to achieving this goal is to have a cooperative factory that can guarantee both price and quality. Can UNIQLO achieve the target of 5 trillion yen? Reporters try to find answers in their fast growing China, such as cooperative factories and shops.

A 24 hour cooperative factory

In a fast selling underwear factory in Ningbo, Zhejiang, the knitting machine is pulling up the cotton thread on the spool and weaving the cloth with smooth texture. The factory set up more than 100 knitting machines on the first floor, which could hardly see the shadow, and kept operating continuously for 24 hours.

In addition to the weaving factory, there are also a fast selling cooperative factory in Ningbo, which is responsible for dyeing, tailoring and sewing. These factories are operated by local enterprises and have started to produce UNIQLO brand high performance underwear since 2007. After repeatedly improving the process and adjusting the details, the factory increased the output while ensuring the quality.

For example, in a factory, cloth Knitters are covered by plastic covers hanging from the ceiling to prevent dust flying away from the cotton thread itself. In the process of textile cloth, dust and other materials will appear when they fall in and can not be used as merchandise. At first, although the factory failed to produce a high rate of products, but through the use of plastic cover and sweeping the floor in detail, the improvement rate is now almost zero.

In the dyeing process, Xun sells a dye tank and dryer in a workshop with a floor area of 46 thousand square meters, and sets up more than 20 production lines. For fabrics with a length of more than 1000 meters (capable of producing more than 1000 functional underwear), all production lines can start at the same time and dye the cloth into red and blue two monochrome and dry.

"Teacher" is the key to quality improvement.

In addition, a group of people are still active. technology Skilled and experienced teachers are also playing an important role in improving the quality of the products of the cooperative factories. Fast Retailing recruited skilled workers who had worked in Japanese clothing companies and had rich experience, and then sent them to various factories. While monitoring whether the production is postponed, they will also put forward new suggestions for improvement. This is the source of the competitiveness of UNIQLO. XXX has signed contracts with 70 enterprises operating in China and other places, and there are only more than 10 such cooperative factories in Ningbo.

The operation company of Ningbo factory began to cooperate with Fast Retailing in 1997. At first, it produced fast dry cloth, then expanded to velvet. In 2004, a special sewing factory for producing the brand of UNIQLO was set up. At present, factories are being extended in Vietnam, Kampuchea and Burma.

With the increasing popularity of UNIQLO brand, sales of fast retailing have increased by more than 2 times in the past 5 years. "The goal of the uniqo is our goal. "We will grow together hand in hand," said an operator at a cooperative factory. It looks just like the trust relationship between TOYOTA and its associated enterprises.

Fast selling in Shanghai production The Department plays the role of its headquarters, which is responsible for the production plan and the formulation of quality standards.

"According to this specification, it is easy to pilling when dyeing. It is recommended to be adjusted "and" how can we faithfully reproduce the tone of this design? " Every Friday, the production department collects and shares outstanding matters in all internal departments to discuss improvement plans. The number sometimes reaches hundreds. If we decide to adjust the production process and procedure, we will notify the cooperative factory immediately, and confirm and implement it through the technical master assigned to the factory.

Prior to that, XXX commissioned more than 90% of the merchandise to be commissioned by China's cooperative factory. Now it is expanding production in Southeast Asia, and the proportion of production in China seems to have dropped to around 70%. But Xun says it's not just about moving Chinese factories to Southeast Asia at will. Ryui Masa, President and President, said, "China's factories will not be reduced. For businesses that are growing, they will work together with interested producers in all parts of the country. "

"UNIQLO" has built a successful mode of "cooperative factory" and "skilled worker" as its forerunner, and has made annual sales break through 1 trillion yen with unremitting efforts. The factory operator said, "in the future, we hope to increase the equipment that can realize process automation". The relationship between UNIQLO and local factories will continue to work hand in hand.