Online Amoy Brand Part Time Traditional Brand Online Distribution

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The Xiaobian of the network introduces the online distribution of online brand.

Electronic commerce is an irresistible trend, which will bring new changes to brand management and business management.

It is undeniable that there is a gap between the traditional shoes and clothes dealers' thinking and the operation of the Internet in the field of electric business. How to shorten the gap? Many traditional enterprises, in order to enhance their physical capabilities in the field of electricity suppliers, are closely related to the various platforms and electronic business organizations.

Many lack of offline entity network Amoy brand operators are interested in this.

Urgent need of electronic business team compound talents

Quanzhou's electricity supplier talent gap has not been small, school enterprise joint, various forms of training emerge in an endless stream, but in the face of the rapid change of the Internet platform, many knowledge just learned to hand into the past.

"The lack of products will be online marketing of the electricity supplier team."

According to relevant personages, Quanzhou has more than 70% of traditional enterprises touching the net. This data will further increase. The electricity supplier is not only a sales channel, but also a channel for the producers of the content brand to establish links directly with the terminal consumers. It is the source of the most intuitive market information and the compass for guiding the next step of the work.

The company has successfully managed the "Babu bean" shoes and clothing management rights. Facing the young parents, of course, the development of the electricity supplier market is inevitable.

"In 2012, Babu beans settled in Tmall and launched a full network sales strategy.

There are 6 authorized distributors at the first level, and more than 500 of the two or three level distributors.

Huang Chengye, deputy general manager of the Company Limited, said that dealers in the area under the line are facing customers in their own area, but online distributors must face all online consumers.

How to make distributors have their own vast development areas and not restrict each other? "Brand dealers must formulate a unified price standard so as to avoid the internal price war among distributors."

Huang Chengye said that in the future, gill would plan to create a more comprehensive online distribution network for Babu.

Sports shoes, leather shoes and clothing will be implemented on the Internet with 360 degree of refinement of all directional and whole category development.

All these need high-quality e-commerce talents to join. They have to have their own financial strength and team.

In order to find distributors quickly and accurately, he joined the Quanzhou Electronic Commerce Association, global shoe net and Minnan e-commerce channel website. With the activity form of "benchmarking electricity open day", we invited people who are the excellent suppliers of footwear and clothing industry, the operators of outstanding operators, the excellent online distributors, and the brand business operators to wait until the company inspects and exchanges.

"Mutual advantage" is more conducive to successful docking.

Related people said.

Amoy brand boss part-time distributor

Zhang Qiang, the young woman of Qing Tian Tian literature and art.

Now he has also become an online distributor of gill.

"Mainly depends on the design of their enterprises."

Zhang Qiang said he was a designer, and after years of online struggle, he had a more stable team and became a tradition.

The online distributor of an enterprise will not conflict with its original brand and product, but can increase customer share and related marketing.

People say that natural search rate is one of the disadvantages of online brand, but through team involvement and operation, it can bring more search traffic to enterprises through linking with traditional enterprises.

"We have the advantage of R & D, product and brand. If we can absorb the excellent seller team on the network platform, we can make a brand new peak."

Huang Chengye said that with the multi category distribution mode of "1+N+N", there are still a number of subdivision hot product categories that are recruiting online level authorized distributors.

Some prefer business veterans, while others pay more attention to the injection of fresh blood.

XTEP group launched the online marketing and entrepreneurship competition during the world cup, aiming to find out graduates who have just graduated.

"They are passionate and have great ideas."

Related people say that young people lack funds and resources of all enterprises can provide, through these young people's perspective can better adapt to the changing Internet platform, help.

Quickly occupy all the online docking platform to promote marketing performance.

Of course, in the early stage, we must establish a standardized system to avoid the impact of mutual interests.

However, from the consumer's point of view, the online trading crowd of different platforms is not highly consistent, and each platform has its own consumption characteristics.