Ordering: Analysis Of Sales Reports And Competitive Intelligence Analysis Tables

A lot of orders.

Once entering the order site, it's like going to a casino in Las Vegas, buying big shopping with your own feeling and experience.

This is the root cause of inventory.

Real ordering experts will do data analysis to prevent inventory generation.

Now it has passed the subjective era of "beating the head" and entered the scientific era of "data oriented" ordering.

At ordinary times, the sales report should be small enough to reflect the proportion of casual wear and formal clothing to the total sales, even the ratio of single fork and double fork. The sales trend of the first three years should be analyzed, and the 20 best sellers sold last year, including its photos, or even the entire sales curve, and the top 15 stocks should be analyzed.

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Outside the report, there is also an intelligence table that must be done, that is, "weekly competitive intelligence analysis form".

Each store manager should assign corresponding personnel, analyze the products and personnel status of the five major competitive brands near the store, analyze their sales promotion plans, and list all the issues you most concern about the five brands.

Send orders for integration.

The owner of a store usually sends out a person who has a strong ability to go to order, and these buyers often subscribe to their own experience.

In fact, this is very dangerous.

A good buyer must have a strong ability to integrate products.

Before, we should listen to the ideas of the company's commodity planning department for the development of this season's commodities. There are several series, what are the themes, what is the main push, the image, the basic funds and the promotion.

The so-called "image" is the clothes that are not good enough to sell in the store, and they must be small and expensive.

If there is no image in a shop, the temperament will not come out, and there will be no way to open the visual difference with the competitors. The basic sum and the main push amount are generally larger. As for promotion, this is used to compete directly with the opponent. Only after careful analysis of the sales list and information table can we get the exact number.