Chanel Disclosed Its 2013 Performance: Its Market Value Is Close To $20 Billion.

Shortly after the Karl Lagerfeld, led by a large number of models, dressed in costumes and holding placards, the financial data of the privately owned Chanel company owned by Wertheimer brothers quietly flowed out shortly after the spectacular demonstration of the 2015 spring and summer clothing "demonstrations" on the streets of Paris.

From the Holland chamber of Commerce, we obtained the annual report submitted by Chanel International BV, which is registered in Holland, which shows:

In 2013, Chanel's total sales volume was 4 billion 990 million euros (at current exchange rate of about 6 billion 250 million US dollars), an increase of 8.5% over the same period (the growth rate was fairly good, but much lower than the growth rate of +26% in 2012).

Operating profit reached 1 billion 150 million euros, an increase of 8.5% over 2012.

Net profit of 726 million euros, a sharp decline in double-digit percentage points compared with 2012, but mainly because of a non recurrent capital income of up to 500 million euros in 2012.

This year, luxury Chanel has invested 270 million euros to buy real estate, about 85% of which is spent in Paris, mainly for acquiring property ownership in the location of its store.

Always right

The Chanel company, whose data was kept secret, submitted its financial report to the Holland chamber of Commerce for the first time in September 2013.

Related reports:

According to Bloomberg's latest news, Chanel International BV registered in Holland recently submitted its first public annual report to the Holland chamber of Commerce (Kamer van Koophandel).

Among them, the total sales of Chanel in 2012 amounted to 5 billion 900 million US dollars, up 26% over the same period last year.

Profit before interest tax depreciation (EBITDA) amounted to US $1 billion 400 million.

Editor's note: in 2011, according to "Bloomberg", compared with the data released in 2013 and the year-on-year growth rate, it should be 2012.

The EBITDA profit margin of Chanel is 24%, which exceeds L'OREAL (19%), Estee Lauder (17%) and Kering (23%). It is slightly lower than 26% of LVMH and 29% of Prada.

According to this report, combined with the valuation level of five major beauty and luxury listed companies (L'OREAL, Estee Lauder, Prada, LVMH, Kering and Kering), Bloomberg's analysts gave an overall valuation of $18 billion 500 million for Chanel.

It is considered that this figure is underestimated. The sales of Chanel are much larger than that of Prada group's annual sales of 3 billion 300 million euros. At present, the market value of Prada Prada listed in Hongkong is about 25 billion US dollars (sixth of the listed luxury companies). If Chanel is willing to go public, though its profit margin is slightly lower, the intangible value of the brand is even higher, and its market value easily surpasses Prada. It should not be a problem.

According to the Chanel valuation given by Bloomberg, plus other assets, the total wealth of Chanel's family owners, Alain and Gerard Wertheimer brothers who own 50% shares will reach US $19 billion 400 million, which is more than two times that of Forbes's list of rich list.

In the latest richest list released by Forbes in March 2013, it is estimated that the total wealth of Chanel brothers two is 8 billion dollars, ranking 145th in the world and fifth in France.

) but the wealth of the two people is still much lower than that of LVMH chairman Bernard Arnault and family (net fortune 290 billion).

In 1923, their grandfather co founded the Chanel perfume company with MS. Coco Chanel, and then bought the Chanel brand from her hands.

The two brothers were extremely low-key and never interviewed. Compared with fashion, they were more interested in winery and horse racing.

The two largest of Chanel

How much is the Department (beauty and perfume, advanced customization and clothing accessories)?

Two corollary conclusion:

1) in the list of the world's largest cosmetic companies released last year, WWD estimated that Chanel beauty and perfume sales in 2011 amounted to US $5 billion 250 million, which surpassed LVMH group. According to this calculation, the sales revenue of Chanel Chanel's advanced customization and clothing accessories department should be around $650 million.

2) according to the estimation of David Wu, a luxury analyst at Telsey Advisory, New York, the proportion of beauty and perfume business in the Chanel business should be around 55%. According to this calculation, Chanel beauty and perfume sales in 2012 should be around us $3 billion 250 million, and the sales of advanced customization and clothing accessories department should be around 2 billion 650 million dollars.

As a reference, Chanel's rival Dior's fashion department (excluding perfume and cosmetics) sold 1 billion 238 million euros in 2012, an increase of 17% over the fixed exchange rate, and a net profit of 1.31 billion euros, an increase of 54% over the same period last year.