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The National Costume Industry Opens The Market With The Help Of Mobile Internet.

2014/7/24 13:49:00 34

Ethnic CostumesApparel IndustryClothing Marketing

Here world clothing shoes The little weave of the hat net is a national presentation. Clothes & Accessories The industry will join hands in mobile Internet to achieve new marketing.


China is vast in territory and vast in territory. The 56 peoples live and thrive on this land, have different habits and customs, and wear distinctive national costumes. In recent years, people have paid more attention to ethnic minorities. The costumes of ethnic minorities are meticulous and exquisite in style. They are more and more popular and even exported to foreign countries. In today's apparel industry, online marketing is booming, and ethnic costumes are also eager to open the market with the help of mobile Internet to realize the transformation of traditional marketing mode.


China's national garment industry has developed rapidly in recent years. Since the reform and opening up, China's national costume market has grown from scratch, from small to large, from rapid expansion to rapid upgrading of the structure, and gradually formed a diversified and multi-level consumer market with Chinese characteristics. According to statistics, the scale of national costume market has expanded several times or even dozens of times than the initial stage of reform, and its development has attracted worldwide attention. The speed of development also puts forward higher requirements for marketing. When the original mode is not compatible with the development, it is more necessary to make full use of all kinds of resources to innovate.


In the hot era of e-commerce development, ethnic costumes are also developing Internet marketing on the Internet. However, when carrying out a market survey of ethnic costumes, reporters found that many people love ethnic costumes but have been waiting for a long time. The reason is that most people think that the traditional style of national costume is too strong, and this kind of clothing is limited by the way of wearing first. Secondly, it is not easy to grasp the occasion that can wear national costume.


For consumers who are worried about these problems, senior senior clothing Designer Wang Zhao said that the so-called national costumes are not invariable. A national costume can be ever-changing, evolving countless styles and styles of "national style" clothing. We respect the traditional costumes of the ethnic minorities, and do not change them without considering them. But in order to make the national costumes more modern and easier to wear, ethnic costumes also incorporate the fashionable elements in their own designs. They are no longer only suitable for some occasions.


In the era of rapid development of big data, Traditional industries They are seeking their own new development and entering the Internet. Practice has proved that it is undoubtedly the right way to do so. While keeping pace with the pace of the times, the national costume industry has also corrected its own shortcomings, constantly making itself more integrated into the trend of the development of the times. The use of Internet marketing has already been a successful example. The road of future development of the national costume industry which is good at using the opportunity will go further and further.

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