The World'S Top Outdoor Brand -- Boehe Leads The Domestic Outdoor Sports Onto The Professional Road

Take advantage of the weekend holiday to hike and explore in the wild forest, meet with three or five friends to climb mountains and rock, and enjoy the pleasure of close contact with nature. In recent years, the upsurge of outdoor sports has quietly arisen in China. This free, healthy and fun lifestyle has quickly attracted a large number of urban fashion people. With the increasing popularity of outdoor sports, people need Clothes & Accessories The professional requirements of equipment are also increasingly strong. However, the imperfect development of domestic related fields also makes many outdoor sports lovers feel helpless.

On March 19, 2012, after more than a year of efforts, Beijing Pelliot The Outdoor Products Co., Ltd. has officially become the general agent of the world's top outdoor sports brand - Boehe in China, thus truly introducing the international concept of professional outdoor sports into China.

As the most famous outdoor sports brand in Europe, Boehe was founded in Paris, France, in 1991 to commemorate the great explorer PAUL PELLIOT in the 18th century. This recognized sinology leader in Europe and the United States has traveled all over Central Asia and the Qinghai Tibet Plateau, and has a passionate pursuit of Chinese culture and exploration movement, which has also made Birch and China indissoluble.

In March 2011, Birch and China Research Center were established, adhering to the design concept of "professional, comfortable and environmentally friendly", and widely applying the world's latest technological fabrics and production technology to product research and development. By simulating various outdoor living environments and conditions, we further improve the product quality and functionality, so that every domestic outdoor sports enthusiast can enjoy high-quality, multi-functional, fashionable and comfortable professional outdoor sports products.

Today, Beijing Boxihe Outdoor Products Co., Ltd. has opened up diversified marketing channels online and offline, and launched more than 10 product series, such as assault suit, sunscreen suit, quick drying clothes and trousers. Hundreds of stores are located in Beijing, Shanghai, Hangzhou, Guangzhou, Shenyang, Changchun, Harbin and other cities, Tmall Jingdong and other online flagship stores are also popular with consumers, and their product sales have long been in the leading position in the category of outdoor sports apparel.

　　 "For a long time, we have been trying to promote the professionalization of domestic outdoor sports. At the" Return to Nature and Enjoy Outdoor -- Bosch and PELLIOT 2013 Spring/Summer Outdoor Equipment Ordering Fair "held in Beijing Hongcong Mountain Villa in June 2012, brand dealers from all over the country jointly experienced Bosch and PELLIOT 2013 Spring/Summer brand new series of products. The latest technological fabrics, the most international trend Streaming design enables domestic peers to have a new understanding of the world-class professional level of outdoor sports goods. " Bosch and the person in charge said that this time‘ Boxihe Brand Spring/Summer 2013 Order Fair’ It fully reflects the rapid development of outdoor sports in China, and also opens a door for domestic outdoor sports enthusiasts to understand professional outdoor sports.

"WELCOME TO NATURE" has always been Boehe's attempt to convey brand Concept, we hope that through professional outdoor sports clothing, more people in China can walk into nature, appreciate the real charm of outdoor sports closely, and meet more challenges with a positive and optimistic spirit. " Boehe and the person in charge also said that in the future, Boehe will walk into the sight of more Chinese people, so that domestic pan outdoor lovers can experience the safety, comfort and convenience brought by professional outdoor clothing and equipment, thus making more contributions to the popularization and development of outdoor sports in China.