Increasing Proportion Of Brand Clothing In Russian Apparel Market

< p > in the steady growth of < a href= "http://sjfzxm.com/news/index_h.asp" > the Russian clothing market < /a >, the proportion of brand clothing is increasing, according to experts evaluation, its proportion is close to 10%.

The current situation and Prospect of Russia and world famous brand clothing market have shown that Russian local clothing brands have consolidated their position due to the increased purchasing power of residents and the increase of demand driven by supply restructuring.

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< p > most of the famous brand clothing sales in Russia are concentrated in large cities.

Moscow, St Petersburg and Yekaterinburg accounted for almost half of Russia's brand-name clothing sales.

The Moscow market has always been in the lead, and Yekaterinburg is lagging behind Moscow.

In the Russian clothing sales structure, St Petersburg ranks third behind Yekaterinburg's 3 percentage points.

Other regions constitute impressive growth potential.

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< p > it is estimated that by 2016, the Russian brand clothing market will grow by 50% over 2012.

At the same time, the growth rate of Moscow and St Petersburg and major cities will still be higher than that of other parts of Russia.

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< p > related links: Russians favor Chinese clothing < a href= "http://sjfzxm.com//business/" > brand < /a > /p >

< p > Russian young people's wardrobe has Sela, Gloria Jeans, Savage, Collins, Oggi, Mango, Mexx, Columbia, Benetton, Benetton, and so on.

The most popular brands were Sela, Gloria Jeans and Savage.

These brands have done enough articles in advertising.

Apart from very few, all of these brands are made in China.

However, no brand in these brands is willing to point out their country of origin to consumers in important information.

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< p > Russians have a strong reputation for the products producing countries.

In the Russian concept, the image of the Chinese apparel industry is good.

The era of linking China with market daily necessities and the threat of population expansion has passed.

The overwhelming majority of the respondents (about 90% of the total number of respondents) can clearly describe their impressions and attitudes towards China. The main impression of most Russians on China is: "great long history", "developed industry", "high technology" and "developed market economy".

In 2007, according to data from the center for public opinion research in Russia, 80% of respondents pointed out that the quality of Chinese products was low.

Today, only 35% of respondents agree with this statement.

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The reason why Russians have changed their attitude towards Chinese clothing products is that more and more Chinese famous brand products are found in the Russian market (31% of Russians know Chinese clothing brands). P

In this case, they regard all Chinese products as quality.

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< p > nowadays, the situation that Chinese brand products concentrate on the Russian market is less than a href= "http://sjfzxm.com/news/index_c.asp" > /a >: the world financial crisis is affecting consumers in Russia, the demand for expensive western brands will decline, while the medium priced goods will have more market prospects.

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When the products of Chinese brand P enter the Russian market, we should attach great importance to the advertising promotion of their products.

When designing advertising concept, Chinese enterprises did not fully consider the characteristics of Russian social thought and the differences between China and Russia in advertising understanding.

Changing this will help Chinese products better base in Russia.

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