Xiamen Women'S Wear Brand Becky Women'S Clothing: Zero Inventory Open Joint Store

< p > > now a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > business is not good. If you plan to enter this industry, it will be a relatively low risk to cooperate with Becky dress.

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< p > Betsy is a women's clothing brand founded in 1996 by Deng Mu Shui in Xiamen. It is also registered in Hongkong.

Before 2013, Becky women's clothing mainly went straight to camp and joined and regional agent mode, but last year, it focused on developing joint stores. At present, it has more than 100 stores, of which more than 70 are joint stores.

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< p > compared with joining, the risk of joint venture is much lower for partners.

In the past, if you want to become Becky's franchisee, you must first pay a franchise fee, then deposit a deposit, and then cash in to make delivery.

But now, when you become Becky's joint store, you don't need to join the fee. You just have to find a storefront and decorate it according to the style required by the headquarters, and then deposit a 50 thousand yuan deposit. Becky headquarters will supply you every month and settle the goods once every half month. If the goods are not sold, they can be returned to headquarters.

In that case, if you invest about one hundred thousand yuan, you can set up a joint store for Betsy dress.

"We launched a joint venture policy last year, mainly aimed at adjusting the market changes.

As a joint venture, there will be no worries about inventory in the joint venture mode, which directly reduces their risk. As a brand, we take the most risks. "

Deng Mushui told the reporter.

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< p > Deng Mushui said that many of the "a href=" //www.sjfzxm.com/ "target=" _blank "brand clothing" /a "store owners were employed before, and they could not easily open a shop by earning a sum of money from their work. Whether they opened their own boutique or brand franchised store, they bought cash in a way of cash buyout.

This mode, franchisee risk is very big, a little careless, investment may be wasted.

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P, a joint store for Kai Becky women's clothing? To understand this, recently, the reporter has visited some of its associates.

Among them, the Tang Dynasty family shop is more typical.

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< p > Bei Qi, a shopkeeper of the Tang Dynasty family store, told the reporter that he and his mother worked in the shop, and hired a salesperson to see the shop.

From last year's business situation, we spent about 150 thousand yuan on all expenses, which is equivalent to "two good wages" for me and my mother.

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< p > although this year's store rents have gone down, the revenue has decreased, but Xiao still feels that the current mode of Betsy's joint venture is good because it reduces the risk of the partners. "If they always take this policy, then we are willing to cooperate with them for a long time".

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< p > Xiao Du told the guide reporter that this mode is also good for Becky because Becky and associates pay a monthly payment in half a month, which makes its cash flow back fast.

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< p > Xiao Du said that they are now picking up their own goods at Becky headquarters and not selling them back to headquarters, which is handled by headquarters on the Internet. "In fact, last year, we finally returned to headquarters with a lot of goods."

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