Animation Children'S Clothing To Lead The New Trend Of Industrial Integration

"P", known as the "Chinese animation annual wind vane", announced the 2012-2013 annual list in Nanjing, and swept away the nine awards of the year: "Fengyun event, heroes, industrial elite, animation, animation, animation, cutting-edge, derivative products, marketing and children's programs".

Changshu's Jiangsu paradise Cartoon Culture Communication Co., Ltd. launched the first independent animation derivative in China: a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear > /a > brand "Ladybug bebey" for the first time in the "annual derivatives", and the "Happy Goat and grey wolf" series of toys, "bear haunted" series of derivative products jointly successful list.

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< p > "as the first creative enterprise to develop independent animation derivative children's clothing in China, Paradise cartoons take the exploration of animation industry to improve the industrial chain."

Zhang Dezhou, chairman of Jiangsu paradise Cartoon Culture Communication Co., Ltd. said that in foreign countries, the biggest revenue in the industrial chain of creative products comes from derivatives.

At present, the domestic creative industry is mainly based on horizontal development, but there are few successful derivatives.

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< p > heavenly cartoon launched a series of animated movie "Ladybug Bebe", which has been broadcast on TV at the speed of one year. At present, it has launched a series of production and distribution of 156 episodes in the first three quarters. It has been broadcast on more than 300 domestic TV stations, such as yonman cartoon, Golden Eagle cartoon, and cultural export to more than 10 countries and regions such as the United States, Southeast Asia, Europe and Africa.

"Ladybird Bebe" children's clothing is the product of "cross border integration" between animation and < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > two industries. After the official release of 2012, in a short span of more than a year, relying on the hot broadcast of "beetle babe" animated cartoon, "ladybird Bebe" stands out in the brand of children's wear, and its brand growth and growth have been widely recognized in the industry.

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< p > "animated children's clothing is by no means a simple 1+1=2."

Zhang Dezhou introduced, "ladybird bey" children's clothing boldly into the cartoon cartoon elements, each children's clothing is closely related to the cartoon plot.

"Homogenization of the market has led many enterprises in the children's wear industry to seek innovative marketing mode. Animated cartoon as a new carrier of pmission has been favored by many children's wear brands.

Unlike traditional children's clothing enterprises, with the help of "anime marketing", Paradise cartoons have completed the cross-border integration of animation and children's wear brands.

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< p > "the combination of animation and children's clothing will have a huge commercial effect."

Long term concern about the development of heaven cartoon company CIC consultants in a report pointed out: Paradise cartoon is the first independent derivative children's brand development of the "a href=" //www.sjfzxm.com/news/index_c.asp "animation" /a "enterprises, which is a major breakthrough in the development of the animation industry.

It can not only bring new profit growth points to enterprises themselves, but also drive other animation enterprises to develop their own derivative brands.

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