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Seven Wolves Upgrade Action To Improve All Aspects Of Self-Improvement Kicked Off.

2014/5/8 10:51:00 39

starting from 2010, < a href= "http://sjfzxm.com/news/index_s.asp" > seven wolves < /a > to establish a hall of fame, create a new mode of integrating cross-border cluster marketing, and work together to create a mental resonance system for successful celebrities in different fields. The celebrities of the seven wolves Hall of fame are all positive and enterprising. They also have different distinctive qualities and successful personages from different fields. They are the most vivid portrayal of the brand value concept of "men are more than one side". Zhou Shaoxiong, chairman of the seven wolves, said that in the future, it is necessary to emphasize the idea of promoting product style and quality. The goal of the seven wolves is to enable consumers to buy world-class clothes at the most appropriate price. 
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 2011, a big move of the seven wolves was to acquire Kenna < a href= "http://sjfzxm.com/news/index_s.asp" > dress < /a >, which also marked an important step in the internationalization strategy of the seven wolves. It is reported that Kenna clothing is a company with multiple brands in Italy and a Danish brand in China. It has become an important platform for international brand development in China. The acquisition of seven wolves will undoubtedly complement its resources, not only enter the luxury market, but also enjoy the huge profits of luxury goods, and help the seven wolves to build high-end brands and further implement the internationalization strategy. 
 Zhou Shaoxiong said that compared with other brands, the seven wolves are more willing to hatch new brands and achieve the goal of bigger enterprises than the other brands. The acquisition will help build and develop their high-end brands. Prior to this, the seven wolves have gone out of the single brand series in recent years. The seven wolves brands include the existing red label, green label, blue label, < a href= "http://sjfzxm.com/news/index_s.asp" > children's wear < /a >, women's clothing and Saint worth's six major products. 
 enterprise strength is inseparable from daily production management. Last year, the seven wolves had a big increase in delivery rate, reaching 92%. "There is no limit to the pursuit of production quality." Zhou Shaoxiong said, "the rate of qualification is not our goal, we have a higher pursuit, that is, our products must be a fine product." 
 in order to keep improving in quality, the seven wolves began to set up the "technical master studio" in 2011. Xu Xiaozhong, Cai Shao Jie and Hu Niuzai were senior technicians. Each of them signed a mentoring agreement with more than 20 trainees respectively. The main training jobs were garment making, plate making and so on. The company's training courses are very elaborate and the assessment is very strict. 
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 not only in the pursuit of quality improvement, but also in commodity design, the seven wolves have also optimized the framework of independent development and integrated the basic framework of commodity development. In 2014, the seven wolves were invited to the former Bally global creative director, Graeme Fidler, to be the chief creative director of the seven wolf male clothing. In addition, Italy designer GIUSI and Milan designer COLIN injected fashion vitality into the designers team.